EA Planning 20th Anniversary Promotion For Madden Franchise

Electronic Arts (EA) Sports President Peter Moore, in a Q&A with IGN.com's Bill Barnwell, said that the company in April plans to launch a special 20th anniversary promotion around the it's "Madden" franchise. Moore said Madden "continues to sell eight to ten million units worldwide over its duration, it's a powerhouse. For a video game to sell top ten for two decades, I can't think of anything else that could do that. ... You don't let a 20th anniversary go by without doing something special." Meanwhile, Moore confirmed EA will be launching a new boxing game, Facebreaker, later this year. Moore: "When we look at our consumers ... there are people who want to play authentic boxing, and there are people who want that more arcade style of play, and that's what Facebreaker represents." Moore noted for future game launches EA will be "looking at the more casual consumer that we see as a bigger force in the business" (SPORTS.IGN.com, 2/5).

EA To Launch Arcade-Syle Boxing Game