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SBD/Issue 96/Sports Media
Blog Hound: Eli Manning's Marketability
Published February 6, 2008
Bloggers discuss Giants' QB Eli Manning's marketability following his team's upset of the heavily-favored Patriots in Super Bowl XLII on Sunday.
| The Score Posted by: Fishers gal |
| “Well, Eli certainly will have the ‘juice’ for a while coming off of the tremendous performance and win by the Giants, but it seems that he isn’t quite as comfortable in the limelight as Peyton is. It will be interesting to see how it goes, but I think Peyton is probably the better pitchman.” |
| The Whited Sepulchre Posted by: Fembuttx |
| “Eli Manning is hot!!” |
| The Real BFD Posted by: Hannibal |
| “No one could believe that Forrest Gump, oops, I mean Eli Manning had led the Giants to a miraculous win over common sense, marketability and the Patriots’ place in history.” |
| Posted Sports Posted by: Noah Love |
| “Eli Manning truly matches his brother by taking home game MVP. Peyton watches from the luxury box, unsmiling.” |
| The Nosebleeds Posted by: thenaturalmevs |
| “I think Eli is about as good of a guy there is as a pro athlete. Laid back, soft spoken, proper. A man's man, but one you'd very much like to root for.” |
BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed the online buzz surrounding Manning’s marketability following the Giants' Super Bowl victory. Bloggers who felt Manning’s marketability improved as a result of the win were counted as positive, representing 93.33% of posts. Bloggers who felt Manning’s commercial appeal stayed the same or got worse were tallied as negative, making up 6.67% of the buzz. Click here for more information.See www.sportsbusinessdaily.com for more info.
- The topic ranked 5 out of 10 on the buzz, indicating a medium level of interest.
- Positive sentiment stemmed from bloggers who think Manning’s play in the Super Bowl will enable him to achieve the family standard of commercial appeal, previously set by older brother Colts QB Peyton.
- Negative sentiment came from bloggers who think Manning will initially receive offers to endorse a range of products, but the flood of commercials will ultimately hurt his marketability.
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