Kentucky Adding Ribbon Boards At Rupp Facility Notes Oakland Stadium Efforts "Going Backward" Blue Bell Name Not Coming Off A&M Ballpark Land Transaction For NFL Stadium In Carson Closes Soldier Field Upgrades Include New HD Boards Verizon Insists DC Naming-Rights Deal Isn't Over Study Details Costs For HOF Village Personalized Bricks Near Wrigley Tossed St. Paul Saints' New Ballpark Set To Open
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SBD/Issue 96/Facilities & Venues
Sam Zell Leaning Toward Selling Wrigley Separately From Cubs
Published February 6, 2008
|Tribune Co. Owner Could Sell
Cubs, Wrigley Field Separately
WHAT'S IN A NAME? CRAIN'S CHICAGO BUSINESS' David Sterrett cites sources as saying that it makes "little business sense" for the Wrigley Co. to pay for naming rights to Wrigley Field, as it "probably wouldn't boost gum sales." Univ. of Oregon Warsaw Sports Marketing Center business professor Dennis Howard said, "Wrigley would be pretty crazy to pay the Cubs for the naming rights." He added the company "doesn't use the ballpark in marketing itself, and having its name on it isn't a benefit because the Wrigley brand is so well-known already." Cubs Chair Crane Kenney recently said that Wrigley should pay for its naming rights to the ballpark. A Wrigley spokesperson declined to comment, and a spokesperson for Zell said that Wrigley "has long received free advertising from the ballpark and that Tribune is looking at all possible options to raise money" (CRAIN'S CHICAGO BUSINESS, 2/4 issue).