NASCAR HOF Sponsors Revenue Plummets Glendale On Pace To Lose $8.8M On Arena Deal OU Prez Says Stadium Upgrades Not Delayed Indy Eleven Unveil Stadium Renderings Wisconsin Gov. Proposes Bucks Arena Funding Inglewood Likely To Vote On Proposed NFL Stadium Hillsborough County Hires Firm With MLB Ties NHL Jets' Downtown Development On Hold? Rams Convert To Annual Tenant At Jones Dome Packers Buy More Land For Development
Upcoming Conferences and Events
SBD/Issue 96/Facilities & Venues
Sam Zell Leaning Toward Selling Wrigley Separately From Cubs
Published February 6, 2008
|Tribune Co. Owner Could Sell
Cubs, Wrigley Field Separately
WHAT'S IN A NAME? CRAIN'S CHICAGO BUSINESS' David Sterrett cites sources as saying that it makes "little business sense" for the Wrigley Co. to pay for naming rights to Wrigley Field, as it "probably wouldn't boost gum sales." Univ. of Oregon Warsaw Sports Marketing Center business professor Dennis Howard said, "Wrigley would be pretty crazy to pay the Cubs for the naming rights." He added the company "doesn't use the ballpark in marketing itself, and having its name on it isn't a benefit because the Wrigley brand is so well-known already." Cubs Chair Crane Kenney recently said that Wrigley should pay for its naming rights to the ballpark. A Wrigley spokesperson declined to comment, and a spokesperson for Zell said that Wrigley "has long received free advertising from the ballpark and that Tribune is looking at all possible options to raise money" (CRAIN'S CHICAGO BUSINESS, 2/4 issue).