St. Pete Denies Rays' Ballpark Search Deal Levine: Yankee Stadium Can House MLS, MLB Sabres Impressed With HarborCenter Facility Braves Add Land For New Ballpark Parking Rice Univ. Upgrading Football Stadium Facility Notes DC United Finalizes New Stadium Approval Redskins Nix Chinese-Built Wi-Fi System Deal NASL Team Owner Discusses MLS Plans Vinik Unveils Building Plan Near Amalie Arena
SBD/Issue 96/Facilities & Venues
Sam Zell Leaning Toward Selling Wrigley Separately From Cubs
Published February 6, 2008
|Tribune Co. Owner Could Sell
Cubs, Wrigley Field Separately
WHAT'S IN A NAME? CRAIN'S CHICAGO BUSINESS' David Sterrett cites sources as saying that it makes "little business sense" for the Wrigley Co. to pay for naming rights to Wrigley Field, as it "probably wouldn't boost gum sales." Univ. of Oregon Warsaw Sports Marketing Center business professor Dennis Howard said, "Wrigley would be pretty crazy to pay the Cubs for the naming rights." He added the company "doesn't use the ballpark in marketing itself, and having its name on it isn't a benefit because the Wrigley brand is so well-known already." Cubs Chair Crane Kenney recently said that Wrigley should pay for its naming rights to the ballpark. A Wrigley spokesperson declined to comment, and a spokesperson for Zell said that Wrigley "has long received free advertising from the ballpark and that Tribune is looking at all possible options to raise money" (CRAIN'S CHICAGO BUSINESS, 2/4 issue).