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SBD/Issue 95/The Back of the Book
Boston Leads Way In Super Bowl Metered-Market Ratings
Published February 5, 2008
The following presents Nielsen metered-market ratings for Fox’ coverage of Super Bowl XLII, with comparisons to last year's Colts-Bears Super Bowl XLI on CBS. With the Patriots attempting to become the first team in NFL history to finish 19-0, the Boston market ranked first, with Indianapolis, home to last year's Super Bowl champs, ranking second. NFL markets are bolded (THE DAILY).
Super Bowl XLII Nielsen Metered-Market Ratings |
||||
Super Bowl XLII |
Super Bowl XLI |
|||
Rank |
Market (Size) |
Rating/Share |
Rating/Share |
% Change |
|---|---|---|---|---|
| 1 | Boston (7) | 55.6/81 |
42.6/61 |
30.5% |
| 2 | Indianapolis (26) | 54.1/73 |
55.5/79 |
-2.5% |
| 3 | Jacksonville (49) | 52.0/71 |
47.7/65 |
9.0% |
| 4 | Pittsburgh (22) | 50.8/69 |
46.9/64 |
8.3% |
| 5 | Ft. Myers-Naples (63) | 50.7/70 |
47.3/69 |
7.2% |
| 6 | Washington, DC (9) | 50.3/73 |
42.6/63 |
18.1% |
| 7 | Columbus, OH (32) | 49.8/70 |
43.9/60 |
13.4% |
| 8 | Kansas City (31) | 49.7/71 |
49.6/70 |
0.2% |
| 9 | Milwaukee (34) | 49.7/68 |
48.8/66 |
1.8% |
| 10 | Tampa-St. Pete, Sarasota (13) | 48.8/70 |
47.6/64 |
2.5% |
| 11 | Philadelphia (4) | 48.4/69 |
45.7/65 |
5.9% |
| 12 | Norfolk (42) | 48.1/65 |
42.8/60 |
12.4% |
| 13 | Memphis (47) | 47.8/63 |
41.9/58 |
14.1% |
| 14 | Nashville (30) | 47.8/66 |
48.7/70 |
-1.8% |
| 15 | Richmond-Petersburg (59) | 47.6/63 |
45.0/63 |
5.8% |
| 16 | Detroit (11) | 47.5/69 |
38.6/56 |
23.1% |
| 17 | St. Louis (21) | 47.5/67 |
41.1/62 |
15.6% |
| 18 | Minneapolis-St. Paul (15) | 47.4/74 |
49.2/72 |
-3.7% |
| 19 | Providence-New Bedford (52) | 47.4/72 |
35.4/50 |
33.9% |
| 20 | New Orleans (53) | 47.2/67 |
N/A |
N/A |
| 21 | Charlotte (25) | 47.1/67 |
43.2/63 |
9.0% |
| 22 | Phoenix (12) | 47.0/72 |
37.1/57 |
26.7% |
| 23 | Dallas-Ft. Worth (5) | 46.2/69 |
44.9/68 |
2.9% |
| 24 | Oklahoma City (45) | 46.2/60 |
43.1/60 |
7.2% |
| 25 | Denver (18) | 46.1/69 |
44.8/66 |
2.9% |
| 26 | Greenvlle-Spartanburg-Asheville (36) | 45.5/63 |
36.5/50 |
24.7% |
| 27 | Knoxville (58) | 45.5/57 |
46.6/61 |
-2.4% |
| 28 | Austin (51) | 45.4/64 |
42.0/62 |
8.1% |
| 29 | Birmingham (40) | 45.4/63 |
42.9/59 |
5.8% |
| 30 | West Palm Beach (38) | 45.4/66 |
44.3/61 |
2.5% |
| 31 | Orlando-Daytona Beach-Melbourne (19) | 45.2/63 |
50.4/67 |
-10.3% |
| 32 | New York (1) | 44.9/67 |
35.1/53 |
27.9% |
| 33 | Atlanta (8) | 44.8/64 |
43.0/62 |
4.2% |
| 34 | Dayton (62) | 44.8/63 |
48.5/63 |
-7.6% |
| 35 | Louisville (48) | 44.7/63 |
42.4/58 |
5.4% |
| 36 | Tulsa (60) | 44.5/61 |
43.5/60 |
2.3% |
| 37 | Cleveland-Akron (17) | 44.4/62 |
42.8/60 |
3.7% |
| 38 | Greensboro (46) | 44.3/63 |
42.7/61 |
3.7% |
| 39 | Las Vegas (43) | 44.0/65 |
42.2/65 |
4.3% |
| 40 | Hartford & New Haven (29) | 43.5/60 |
36.9/53 |
17.9% |
| 41 | Buffalo (50) | 43.4/64 |
46.8/67 |
-7.3% |
| 42 | Baltimore (24) | 43.2/61 |
44.6/62 |
-3.1% |
| 43 | Cincinnati (33) | 42.9/64 |
41.7/63 |
2.9% |
| 44 | Miami-Ft. Lauderdale (16) | 42.2/60 |
43.0/59 |
-1.9% |
| 45 | Seattle-Tacoma (14) | 41.9/71 |
41.3/70 |
1.5% |
| 46 | Chicago (3) | 41.5/63 |
50.2/77 |
-17.3% |
| 47 | San Diego (27) | 41.4/68 |
40.4/70 |
2.5% |
| 48 | Raleigh-Durham (28) | 40.8/58 |
44.6/60 |
-8.5% |
| 49 | Sacramento-Stockton-Modesto (20) | 40.5/66 |
39.9/67 |
1.5% |
| 50 | San Francisco-Oakland-San Jose (6) | 40.3/73 |
36.7/69 |
9.8% |
| 51 | Portland, OR (23) | 39.0/65 |
39.0/65 |
0.0% |
| 52 | Houston (10) | 37.1/60 |
39.7/62 |
-6.5% |
| 53 | San Antonio (37) | 37.1/54 |
36.3/55 |
2.2% |
| 54 | Albuquerque-Santa Fe (44) | 36.2/57 |
40.2/64 |
-10.0% |
| 55 | Los Angeles (2) | 36.1/62 |
33.5/60 |
7.8% |
| 56 | Salt Lake City (35) | 35.6/60 |
38.0/66 |
-6.3% |
NOTE: New Orleans' market rating for Super Bowl XLI unavailable due to Hurricane Katrina.
