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SBD/Issue 95/Sponsorships, Advertising & Marketing
Super Bowl Merchandise Sales Could Top Record of $125M
Published February 5, 2008
|NFL Says Super Bowl Merchandise
Sales Could Surpass Record
BLUE MAN GROUP: In N.Y., Rudish & Gaskell report Giants merchandise was "flying off the shelves so fast yesterday, the Modell's delivery trucks were having trouble keeping pace." Modell's Manhattan store manager Daniel Yalley said, "It seems as if we can't keep stock. We're getting trucks in every two hours." Brooklyn-based APSCO Screen Printing Owner Philip D'Pietro said that he "started printing championship T-shirts before the clock even ran out on Sunday night's game." D'Pietro: "We started the second the Giants won -- literally the second, that one second that was left." An autographed jersey of Giants QB Eli Manning was selling on eBay for $5,000 (N.Y. DAILY NEWS, 2/5). In Westchester, Modell's store manager Scott Hicok said that $30 championship hats "sold out quickly, helped in part by a [6:00am ET] store opening to take advantage of the day-after demand." Sports Authority store operations manager Paul Tivey said, "We had people here at 7 o'clock buying merchandise" (Westchester JOURNAL NEWS, 2/5).