Quote of the Day
“The sports television marketplace is hot right now”
-- Fox Sports President Ed Goren, following the net’s
Super Bowl XLII coverage
(WALL STREET JOURNAL, 2/5).
Top Stories
All Eyes On Me
Fox execs were certainly hoping for a huge score going into Super Bowl XLII, but one wonders if even they thought the Giants' win over the undefeated Patriots would wind up being the second-most watched program in TV history. The excitement certainly is still being felt in N.Y. -- the NFL says merchandise from the game could set a record for Super Bowl-related sales of more than $125M . Also, Corporate America's demand for Eli Manning figures to continue to grow and several companies with Super Bowl ads are seeing increased traffic to their Web sites. However, U.S. Sen. Arlen Specter continues to press for a meeting on the Spygate scandal with NFL Commissioner Roger Goodell.
Fox Draws Second-Most TV
Viewers Ever For Super Bowl
Booking A Flight
British Airways officially signs on as fourth Tier One sponsor for 2012 London Olympics.
Time For A Deal?
TWC close to naming rights deal for Bobcats' arena; deal could involve TV shift to FSN South.
Pass Interference
CFL Tiger-Cats withhold support of Bills games in Toronto, citing price and lack of details.
Long Distance Plan
AT&T announces extension of Pebble Beach tourney through 2014; Childress trying to keep company in NASCAR.
Scarlet Letters
Rutgers hires Nelligan Sports Marketing to broker naming rights deal for soon-to-be renovated football stadium.
Next On The Tee
Taylormade-adidas Golf's first over-the-air network TV spots to debut in April, emphasizing apparel, footwear.
Hog Heaven
Darren McFadden selects Conley, Greengross for representation.
Firing Back
Stephen A. refutes Philly Inquirer abandonment claim, calls paper's actions "malicious."





