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SBD/Issue 94/Sponsorships, Advertising & Marketing
Robby Gordon To Switch To Dodge In '08, COT A Factor
Published February 4, 2008
NASCAR team owner and driver Robby Gordon will switch from Ford to Dodge for the '08 Sprint Cup season and "will get engines and other support from" Gillett Evernham Motorsports (GEM), according to David Poole of the CHARLOTTE OBSERVER. Gordon said that he feels the agreement with GEM "helps make the learning curve of the COT [a] little bit easier to navigate. ... As an owner I want to do what is best for my employees and sponsors." Gordon said Ford "has been very good to me, and this move is not a reflection on our relationship at all. Ford was planning on supporting me, and even increasing its engineering support for my program in 2008. However, I felt that I needed to make this move to help put my team in a more stable financial situation in terms of marketing and sponsorship help." Ford Racing Technology N.A. Operations Manager Doug Hervey: "We were fully prepared to continue our commitment with him this year, and had plans to increase our level of engineering support" (CHARLOTTE OBSERVER, 2/3).







