Giants' Super Bowl Win Brings Fox Huge Overnight Ratings

The Giants' thrilling upset over the Patriots in Super Bowl XLII last night gives Fox a 44.7/66 overnight Nielsen rating, the best figure for a Super Bowl in 21 years. While the game production and Joe Buck and Troy Aikman earn positive reviews, critics pan the entertainment-heavy pregame show. Meanwhile, A-B and Coca-Cola are near unanimous winners in reviews of the Super Bowl ads, but observers disagree on whether the overall tone of this year's crop worked. And one storyline to emerge is whether marketers will latch onto the sudden rise of Eli Manning. But, perhaps most significant, is Sen. Arlen Specter reviving the Spygate story and insisting Roger Goodell meet with him promptly.

Number Cruncher 
NHLPA hires "godfather" of forensic accounting Bob Lindquist to study team financials.

Let Me Show You How It's Done 
Cuban blasts Shinn for lack of effort to fill New Orleans Arena for Hornets games.

Everything's Coming Our Way
Mets' deal for Twins P Johan Santana widens the gap between MLB's haves and have-nots. 

Twice As Nice
ESPN offering ESPN360 service free to all college students and military personnel, more than doubling net's user base.

It's Always Sunny
Nick Sakiewicz joins group looking to bring MLS team to Philadelphia; Women's Professional Soccer adds Suns G Steve Nash and former Yahoo President Jeff Mallett as investors.

Home Renovations?
Arthur Blank raises possibility of selling shares of Falcons to fund philanthropic efforts.

Fleeing The Storm
Investment banking firm Societe Generale's decision to shutter sports lending practice impacts Lightning, Hornets.