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SBD/Issue 112/Sports Media
Blog Hound: CBS' Partnership With EliteXC
Published February 29, 2008
With MMA league EliteXC reaching a deal to put four events per year on CBS, bloggers debate whether the decision is beneficial for the sport in general.
| Five Ounces of Pain Posted by: Ram Maramba |
| “The near-future of MMA, ranging from fighter salaries and merchandising to state sanctioning and big-time advertisers, hinges on decisions big and small EliteXC and CBS will have to make on a daily basis.” |
| The Newsroom Posted by: Mike Jenkinson |
| “This is huge for the sport of mixed martial arts. It's obviously great for EliteXC, which would go from being the distant second-place promotion in the |
| Ropes, Ring and Cage Posted by: Josh Nason |
| “I couldn't name more than two or three EliteXC athletes, so the mainstream will have to be driven by some sort of drawing power, hence why [Kimbo] Slice was such an important sign.” |
| Red Sweat Posted by: Todd Yeakle |
| “This is the dawn of a new beginning in MMA and another step towards mixed martial arts becoming the world's largest sport.” |
| Sportaphile Posted by: Chuck |
| “Moves like this are why MMA continues to rise in popularity while boxing is stagnant.” |
BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed the online buzz about the partnership. Bloggers who felt the deal will be beneficial to the future of the sport were tallied positive, making up 63.63% of posts. Bloggers who felt the partnership will have little effect on MMA’s future were tallied negative at 18.18%, while 18.19% were neutral. Click here for more information. See www.sportsbusinessdaily.com for more info.
- The topic ranked 4 of 10 on The Buzz, indicating a medium level of interest.
- Positive sentiment came from bloggers who were certain that the sport will blossom after a large viewing audience watches a cage match featuring fighter Kimbo Slice.
- Negative sentiment stemmed from bloggers who believe MMA still has several hurdles to overcome before being accepted by a mainstream audience.
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