Allstate To Break Two New Ads Featuring Kahne, Allstate Girls

Allstate will break its latest two iterations of its popular “Girls Day Out” marketing campaign with two new national TV spots via Leo Burnett, Chicago that will air during Sunday’s UAW-Dodge 400 NASCAR Sprint Cup Series race on Fox. The ads, which tout Allstate’s Your Choice Auto Insurance, once again feature NASCAR Sprint Cup Series driver Kasey Kahne cast as the object of the Allstate Girls’ affections. The 30-second “Dennis & Kasey” ad opens with Kahne and actor Dennis Haysbert, a spokesperson for the company, standing near the garages at a track on race day with Kahne’s No. 9 Budweiser Dodge in the background. As the two promote Allstate's safe driving bonus check, a car driven by the Allstate Girls suddenly slams into the back of Kahne’s car. The women wave flirtatiously at Kahne before getting out of the car and posing for pictures with him. Meanwhile, the 60- and 30-second “Sponsorship,” opens with the Allstate Girls at a café discussing how they will spend the safe driving bonus check they received from Allstate, when one of them suggests she is thinking “sponsorship.” The spot then dissolves into a dream sequence featuring Kahne dancing in a music video spoof in front of his car, which is emblazoned with hearts and images of the women. The focus then shifts back to the café scene, where the women tell the waiter they are “satisfied.” The ads will run exclusively during NASCAR programming throughout the ’08 Sprint Cup season. Fans can also view the commercials online at Allstate.com (Erik Swanson, THE DAILY).

RAISING KAHNE: In Chicago, Lewis Lazare writes Kahne and the trio of women who are obsessed with him are “one of the most amusing acts in television advertising” (CHICAGO SUN-TIMES, 2/29).

“Dennis & Kasey”		“Sponsorship”
Agency:	Leo Burnett	Agency:	Leo Burnett
Executive Creative Director:	Charley Wickman	Executive Creative Director:	Charley Wickman
Senior Copy Writer:	George Ellis	Senior Copy Writer:	Avery Gross
VP Art Director:	Jo Shoesmith	VP Art Director:	Jo Shoesmith
Senior Art Director:	Greg Nobles	Senior Art Director:	Brian Shembeda
Agency Producer:	Normandie Galassi	Agency Producer:	Normandie Galassi
Production Company:	Harvest Films	Production Company:	Harvest Films
Exec Producer(s):	Scott Howard and Bonnie Goldfarb	Exec Producer(s):	Scott Howard and Bonnie Goldfarb
Director:	Baker Smith	Director:	Baker Smith
Producer:	Shelby Ross	Producer:	Shelby Ross
Editorial Company:	Whitehouse Post	Editorial Company:	Whitehouse Post
Editor:	Carlos Lowenstein	Editor:	Carlos Lowenstein