Weekend Plans With WNBA Sky's Michael Alter Ratner Confident In Isles Playing In Nassau Anticipation High For Griner's WNBA Debut ABC Looking For Indy 500 Ratings Uptick EA Used Tebow Name In NCAA Game Classified Advertisements Executive Transactions Mohegan Sun Not Getting NCAA Tourney Games Roc Nation Sports A "Legitimate Threat" Wild Raise Season-Ticket Prices
Sections
SBD/Issue 111/The Back of the Book
Print All-
Scarborough Research Examines AFL Fan Demographics
With the '08 AFL season set to begin this weekend, the following presents Scarborough Sports Marketing data detailing AFL fan demographics, indexed to the U.S. population. For example, avid AFL fans are 155% more likely to be African-American than the average population. For more explanation, roll your cursor over highlighted numbers. A fan is defined as someone with at least a little bit of interest in the AFL, while a loyal fan is somewhat interested and an avid fan is someone who is very interested. The information was gathered from February ’06–March ’07 (Scarborough Sports Marketing).
INTEREST IN THE AFLDEMOGRAPHICAVID FANLOYAL FANFANAGE18-24 % U.S. Residents2% (a)6%15%% AFL Fans22%17% (b)15%Index167128116 (c)25-34 % U.S. Residents2%6%15%% AFL Fans21%22%20%Index12012211535-44 % U.S. Residents1%5%15%% AFL Fans17%20%22%Index8810211445-54 % U.S. Residents1%4%13%% AFL Fans15%18%18%Index77929755-64 % U.S. Residents1%4%11%% AFL Fans10%11%12%Index70828365 or older % U.S. Residents1%4%10%% AFL Fans16%13%13%Index927874GENDERMale % U.S. Residents2%7%19%% AFL Fans62%68%70%Index128141143Female % U.S. Residents1%3%8%% AFL Fans38%32%30%Index736159RACE/ETHNICITYWhite % U.S. Residents1%4%12%% AFL Fans67%75%79%Index819195Black/African-American % U.S. Residents3%8%18%% AFL Fans29%20%16%Index255174140Asian % U.S. Residents*3%11%% AFL Fans*2%2%Index*6987Spanish/Hispanic % U.S. Residents2%6%13%% AFL Fans19%16%14%Index142118101HOUSEHOLD INCOME<$25K % U.S. Residents2%6%12%% AFL Fans24%17%13%Index16711589$25-40K % U.S. Residents1%5%13%% AFL Fans23%23%20%Index11011299$40-50K % U.S. Residents2%5%14%% AFL Fans15%13%13%Index123107106$50-75K % U.S. Residents1%5%14%% AFL Fans15%18%19%Index8097103$75-100K % U.S. Residents1%4%14%% AFL Fans10%14%16%Index7192106$100-150K % U.S. Residents1%4%13%% AFL Fans9%10%12%Index818499$150K+ % U.S. Residents1%4%12%% AFL Fans3%6%7%Index417895NOTES: * = Relatively unstable response, with only 36-70 Respondents. (a) = 2% of U.S. residents between the ages of of 18-24 are avid AFL fans. (b) = 17% of loyal AFL fans are between the ages of 18-24. (c) = AFL fans are 16% more likely to be between the ages of 18-24 than the U.S. population.
