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SBD/Issue 104/Sports Media
Blog Hound: NBA All-Star Game Gives New Orleans Hope
Published February 19, 2008
The NBA All-Star Day of Service in New Orleans surrounding the All-Star Game last weekend rejuvenated a devastated city and brought with it the hope that basketball could survive in the city. Bloggers discuss the overall effect the All-Star Game had on the city and the sport of basketball.
| Houston Chronicle NBA Blog Posted by: Jonathan Feigen |
| “It bounced back from |
| We are the Postmen Posted by: PostmanE |
| “I understand that believing this requires a leap of faith on my part. This is obviously beneficial to the league, having the average viewer at home assume that all was well on the streets, that all the parties were charity events, that every trip down the wrong alley was aimed at fixing up a home.” |
| Times Free For All Posted by: Larry Wade |
| “The NBA couldn’t have picked a better city to host this year’s All-Star Game. |
| Sport Blog Posted by: Mark Woods |
| “Hopefully the wait for |
| Thanks, Katrina Posted by: JudyB |
| “After nearly three years, the headlines about |
BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed the online buzz surrounding the NBA All-Star Game in New Orleans last Sunday. Bloggers who felt the event would have a positive effect on both basketball and the quality of life in New Orleans were tallied as positive, representing 81.25% of the buzz. Bloggers who felt the game would have little or no effect were counted as negative, making up 18.75% of posts. Click here for more information. See www.sportsbusinessdaily.com for more info.
- The topic ranked 5 out of 10 on the buzz indicating a medium level of interest.
- Positive sentiment stemmed from bloggers who were impressed with the NBA’s efforts to improve life in New Orleans.
- Negative sentiment came from bloggers who felt rescuing basketball in New Orleans was an impossible task no matter how successful the NBA All-Star Game happened to be.
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