Quote of the Day
"The only advice I can give to someone in the league now is to be original. The consumer isn't dumb. He or she can sense things being knocked off. Originality is what lasts."
-- Bobcats Managing Member of Basketball Operations Michael Jordan, on how to help change the NBA’s perceived image problem (ESPN THE MAGAZINE, 2/25 issue).
NASCAR Readies For 60th Season
The ’08 NASCAR Sprint Cup Series schedule officially gets underway Sunday with the 50th running of the Daytona 500, and THE DAILY presents its annual preview issue on the sport. Among the highlights: sponsors are readying new TV creatives around the historic race; adidas officially launches its new line of Dale Jr. apparel; two top journalists sit down for a roundtable discussion about the sport; Nationwide’s branding chief discusses his company’s title sponsorship of NASCAR’s No. 2 series; Jim Foster takes us back to racing's good ole' days; seven tracks continue to search for title sponsors; and we present a detailed list of NASCAR’s official partners.
Like A Good Neighbor
NBA mobilizing more than 2,500 All-Star weekend guests for service projects to aid in rebuilding New Orleans.
Throwing The Red Flag
NFL wants U.S. District Court Judge Doty removed from league's CBA oversight, Vick's bonus ruling vacated.
New WNBA partnerships, Wrigley activation highlight new NBA marketing deals.
Some Brotherly Love
Arlen Specter gains support from Senate Judiciary Committee Chair Leahy to continue Spygate inquiry.
DC Mayor supports public subsidy for MLS stadium, contingent on DC United also investing.
MLB upset with DC law firm agreeing to rep Clemens without league approval.
Stuck In Neutral
Baylor-Notre Dame football game in 2012 moved from Texas to New Orleans to comply with TV contracts.
- NASCAR Season Preview
- Sponsors Debuting Ads For Daytona
- Adidas' Earnhardt Jr. Line Launches
- NASCAR Roundtable Discussion
- NASCAR Marketers Changing Landscape
- Foster Looks Back At 50 Years Of Daytona
- Spons-o-Meter: NASCAR 2008
- Catching Up With Nationwide's John Aman
- NASCAR Notes
- Title Sponsorship Exposure
- ESPN Poll: Favorite Drivers