- Johnson Confident About Sacramento Arena
- Asian Broadcasters Adding Knicks Games
- Ramsey County To Submit New Stadium Plan
- Big 12 Football Schedule Expected Today
- NFL Giants Players On "Jimmy Kimmel Live"
- Baseball Execs To Talk "Moneyball" Impact
- JetBlue Unveils Red Sox-Themed Plane
- Packers Raising Season-Ticket Prices
- Livestrong Partners With Ironman
Upcoming Conferences and Events
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Mar 21-22
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SBD/Issue 102/Sponsorships, Advertising & Marketing
Marketplace Round-Up
Published February 14, 2008
The PGA Tour and Anheuser-Busch (A-B) have agreed on a three-year extension, under which the Michelob family of beers will replace Michelob Ultra Light as the official beer of the PGA Tour and Champions Tour. The deal includes Michelob's support of local tournaments as well as media within national broadcasts (A-B)....Kevin Harvick Inc. officials said that Rheem Manufacturing Co. will be a primary sponsor for the team’s No. 77 Nationwide Series car this season. Rheem also has signed on to be an associate sponsor of the team’s No. 33 Nationwide car and No. 33 Craftsman Truck Series entry (SCENEDAILY.com, 2/13)….The Nationals have hired the Disney Institute, a subsidiary of the Walt Disney Co., to “help train staff members on improving customer service and the experience for fans on gamedays” (WASHINGTON TIMES, 2/13).






