Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
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SBD/Issue 101/Sponsorships, Advertising & Marketing
Published February 13, 2008
The Univ. of Oregon has agreed to an extension and a new partnership with Oregon Sports Network and IMG College for "multimedia marketing rights worth $67.14[M] over the next 10 years." The agreement includes management of TV and radio rights and programming, advertising, licensing videoboards and signage. The contract includes $4M "upfront for capital investment in videoboards and signage" in UO's proposed basketball arena, Autzen Stadium and the new baseball ballpark (Portland OREGONIAN, 2/13).
NOTES: Pepperidge Farm's Goldfish brand will serve as a partner of the Jr. NBA/Jr. WNBA and the NBA FIT Program. In support of the new partnership, which will debut this weekend during NBA All-Star Weekend in New Orleans, Heat G Dwyane Wade and Raptors F Chris Bosh will serve as program ambassadors (NBA)....Speedo for its LZR Racer suit is collaborating with designer Rei Kawakubo on a "more colorful version" for the '08 Beijing Olympics. The design will not be revealed until just before the Games (N.Y. TIMES, 2/13)....Nike has signed a four-year extension with the Rugby Football Union (RFU) to provide the uniforms for England Rugby. The deal runs through the 2011-2012 season, and for the first time extends to the England women's team (RFU)