NFL Retirees Take Down Website Turner Lawyer Leaving Company MLS Unveils New L.A. Ownership Group Nike Rolls Out LeBron James Spot Per Cap Over $40 For Game 7 Hawks, SportSouth Reach TV Rights Deal NHL Panthers Line Up Spanish Coverage Classified Advertisements World Series Game 7 Draws 15.2 Overnight Turner Named New NBA D-League President
Upcoming Conferences and Events
SBD/Issue 101/Sponsorships, Advertising & Marketing
Published February 13, 2008
The Univ. of Oregon has agreed to an extension and a new partnership with Oregon Sports Network and IMG College for "multimedia marketing rights worth $67.14[M] over the next 10 years." The agreement includes management of TV and radio rights and programming, advertising, licensing videoboards and signage. The contract includes $4M "upfront for capital investment in videoboards and signage" in UO's proposed basketball arena, Autzen Stadium and the new baseball ballpark (Portland OREGONIAN, 2/13).
NOTES: Pepperidge Farm's Goldfish brand will serve as a partner of the Jr. NBA/Jr. WNBA and the NBA FIT Program. In support of the new partnership, which will debut this weekend during NBA All-Star Weekend in New Orleans, Heat G Dwyane Wade and Raptors F Chris Bosh will serve as program ambassadors (NBA)....Speedo for its LZR Racer suit is collaborating with designer Rei Kawakubo on a "more colorful version" for the '08 Beijing Olympics. The design will not be revealed until just before the Games (N.Y. TIMES, 2/13)....Nike has signed a four-year extension with the Rugby Football Union (RFU) to provide the uniforms for England Rugby. The deal runs through the 2011-2012 season, and for the first time extends to the England women's team (RFU)