Crescent Roll?

Hornets Hope All-Star Game Brings More Fans

As the NBA prepares to descend upon New Orleans for this weekend's All-Star Game, the long-term viability of the Hornets in the market will be a story that will dominate headlines. While the league has seemingly taken many of the right steps, the market has yet to respond, despite a rare sellout for Saturday's game against the Grizzlies. Hornets coach Byron Scott dismisses critics who say the team is not advertising enough. Hornets Owner George Shinn reiterates he does not want to move the club again, but adds he "doesn't want to bankrupt'' his business. Meanwhile, Billy Hunter and David Stern are warning players heading to the Big Easy that the league cannot afford a replay of last year's incidents in Las Vegas.

Staying In The Game
EA extends its exclusive licensing deals with the NFL, NFLPA through 2012 for rights to teams, players and stadiums.

Yankees Clipped
House committee drops Pettitte, Radomski from witness list on eve of MLB steroid hearing.

New Driver In The Bag
Lexus adds Charles Howell III to expanding golf portfolio with a three-year endorsement deal.

Canceled Reservations
SI Editor Terry McDonell denies report of mag referencing da Vinci's "Last Supper" for any upcoming issue.

Swing Away
Fenway offering fans opportunity to take BP in visiting batting cage in effort to attract more year-round traffic.

Beaming With Delight
P&G nears two-year deal with USA Gymnastics for promotion of CoverGirl, Venus brand products.

Voice Of A Nation
British Olympic Association denies reports, says it has "no intention of gagging" athletes during Beijing Games.

Ladies Night
NBC adds recently acquired Oxygen net to broadcast platform for Beijing Games coverage.