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SBD/Issue 91/The Back of the Book
Nielsen Ratings Data Related To Past Super Bowls
Published January 30, 2008
The following presents the ten highest-rated Super Bowl broadcasts of all time, as well as a ratings trend for the past ten Super Bowls. Also included is a list of the ten highest-rated network programs of all time and the ratings for the network shows airing immediately after the game broadcast concludes (THE DAILY).
|
TOP TEN HIGHEST-RATED SUPER BOWLS
|
||||||
|
RK
|
SUPER BOWL
|
YR
|
NET
|
RAT/SH
|
VIEWERS (000)
|
WINNER-LOSER
|
|---|---|---|---|---|---|---|
|
1
|
XVI
|
'82
|
CBS
|
49.1/73
|
85,240
|
49ers-Bengals
|
|
2
|
XVII
|
'83
|
NBC
|
48.6/69
|
81,770
|
Redskins-Dolphins
|
|
3
|
XX
|
'86
|
NBC
|
48.3/70
|
92,570
|
Bears-Patriots
|
|
4
|
XII
|
'78
|
CBS
|
47.2/67
|
78,940
|
Cowboys-Broncos
|
|
5
|
XIII
|
'79
|
NBC
|
47.1/74
|
74,740
|
Steelers-Cowboys
|
|
6t
|
XIX
|
'85
|
ABC
|
46.4/63
|
85,530
|
49ers-Dolphins
|
|
6t
|
XVIII
|
'84
|
CBS
|
46.4/71
|
77,620
|
Raiders-Redskins
|
|
8
|
XIV
|
'80
|
CBS
|
46.3/67
|
76,240
|
Steelers-Rams
|
|
9
|
XXX
|
'96
|
NBC
|
46.0/68
|
94,080
|
Cowboys-Steelers
|
|
10
|
XXI
|
'87
|
CBS
|
45.8/66
|
87,190
|
Giants-Broncos
|
|
TEN-YEAR SUPER BOWL RATINGS TREND
|
||||||
|
SUPER BOWL
|
YR
|
NET
|
RAT/SH
|
% +/-
|
VIEWERS (000)
|
WINNER-LOSER
|
|---|---|---|---|---|---|---|
|
XLI
|
'07
|
CBS
|
42.6/64
|
2.4%
|
93,184
|
Colts-Bears |
|
XL
|
'06
|
ABC
|
41.6/62
|
1.2%
|
90,745
|
Steelers-Seahawks |
|
XXXIX
|
'05
|
Fox
|
41.1/62
|
-0.7%
|
86,072
|
Patriots-Eagles |
|
XXXVIII
|
'04
|
CBS
|
41.4/63
|
1.7%
|
89,795
|
Patriots-Panthers |
|
XXXVII
|
'03
|
Fox
|
40.7/61
|
0.7%
|
88,637
|
Buccaneers-Raiders |
|
XXXVI
|
'02
|
Fox
|
40.4/61
|
0.0%
|
86,801
|
Patriots-Rams |
|
XXXV
|
'01
|
CBS
|
40.4/61
|
-6.7%
|
84,335
|
Ravens-Giants |
|
XXXIV
|
'00
|
ABC
|
43.3/63
|
7.7%
|
88,465
|
Rams-Titans |
|
XXXIII
|
'99
|
Fox
|
40.2/61
|
-9.7%
|
83,720
|
Broncos-Falcons |
|
XXXII
|
'98
|
NBC
|
44.5/67
|
2.8%
|
90,000
|
Broncos-Packers |
|
TOP TEN HIGHEST-RATED TELEVISION BROADCASTS OF ALL-TIME
|
||||
|
RK
|
PROGRAM
|
NET
|
DATE
|
RATING
|
|---|---|---|---|---|
|
1
|
M*A*S*H (series finale) |
CBS
|
2/28/83
|
60.2
|
|
2
|
Dallas ("Who Shot J.R." episode) |
CBS
|
11/21/80
|
53.3
|
|
3
|
Roots Pt. VIII (series finale) |
ABC
|
1/30/77
|
51.1
|
|
4
|
Super Bowl XVI: 49ers-Bengals |
CBS
|
1/24/82
|
49.1
|
|
5
|
Super Bowl XVII: Redskins-Dolphins |
NBC
|
1/30/83
|
48.6
|
|
6
|
XVII Winter Olympics (Lillehammer): Figure Skating: Ladies' Short Program (Kerrigan vs. Harding) |
CBS
|
2/23/94
|
48.5
|
|
7
|
Super Bowl XX: Bears-Patriots |
NBC
|
1/26/86
|
48.3
|
|
8
|
Gone With The Wind: Part One |
NBC
|
11/7/76
|
47.7
|
|
9
|
Gone With The Wind: Part Two |
NBC
|
11/8/76
|
47.4
|
|
10
|
Super Bowl XII: Cowboys-Broncos |
CBS
|
1/15/78
|
47.2
|
|
PATRIOTS APPEARANCES IN THE SUPER BOWL
|
|||||
|
SUPER BOWL
|
YR
|
NET
|
RAT/SH
|
VIEWERS (000)
|
WINNER-LOSER
|
|---|---|---|---|---|---|
|
XXXIX
|
'05
|
Fox
|
41.1/62
|
86,072
|
Patriots-Eagles
|
|
XXXVIII
|
'04
|
CBS
|
41.4/63
|
89,795
|
Patriots-Panthers
|
|
XXXVI
|
'02
|
Fox
|
40.4/61
|
86,801
|
Patriots-Rams
|
|
XXXI
|
'97
|
Fox
|
43.3/65
|
87,870
|
Packers-Patriots
|
|
XX
|
'86
|
NBC
|
48.3/70
|
92,570
|
Bears-Patriots
|
|
GIANTS APPEARANCES IN THE SUPER BOWL
|
|||||
|
SUPER BOWL
|
YR
|
NET
|
RAT/SH
|
VIEWERS (000)
|
WINNER-LOSER
|
|---|---|---|---|---|---|
|
XXXV
|
'01
|
CBS
|
40.4/61
|
84,335
|
Ravens-Giants |
|
XXV
|
'91
|
ABC
|
41.9/63
|
79,510
|
Giants-Bills |
|
XXI
|
'87
|
CBS
|
45.8/66
|
87,190
|
Giants-Broncos |
|
SUPER BOWL AVERAGES BY NETWORK*
|
||
|
NET
|
# OF SUPER BOWLS
|
AVG. RATING
|
|---|---|---|
|
NBC
|
14
|
44.4
|
|
CBS
|
15
|
42.9
|
|
ABC
|
7
|
42.4
|
|
Fox
|
4
|
41.3
|
* = Excludes Super Bowl I, which was simulcast on NBC and CBS.
|
TEN YEAR RATINGS TREND FOR PROGRAMS FOLLOWING SUPER BOWL
|
|||||
|
SUPER BOWL
|
YR
|
NET
|
PROGRAM
|
RAT/SH
|
VIEWERS (000)
|
|---|---|---|---|---|---|
|
XLI
|
'07
|
CBS
|
"Criminal Minds"
|
15.1/26
|
26,314
|
|
XL
|
'06
|
ABC
|
"Grey's Anatomy"
|
21.0/34
|
37,881
|
|
XXXIX
|
'05
|
Fox
|
"The Simpsons" |
13.0/22
|
23,074
|
|
XXXVIII
|
'04
|
CBS
|
"Survivor: All-Stars" |
17.9/32
|
33,535
|
|
XXXVII
|
'03
|
ABC
|
"Alias" |
10.6/20
|
17,362
|
|
XXXVI
|
'02
|
Fox
|
"Malcolm In The Middle" |
11.5/21
|
21,445
|
|
XXXV
|
'01
|
CBS
|
"Survivor II" |
24.5/39
|
45,369
|
|
XXXIV
|
'00
|
ABC
|
"The Practice" |
15.3/27
|
23,847
|
|
XXXIII
|
'99
|
Fox
|
"Family Guy" (premiere) |
12.6/21
|
22,005
|
|
XXXII
|
'98
|
NBC
|
"Third Rock from the Sun" |
19.7/34
|
33,662
|
