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SBD/Issue 91/Sports Media
Blog Hound: Super Bowl Media Day Frenzy
Published January 30, 2008
After a reporter clad in a bridal gown proposed marriage to Patriots QB Tom Brady during Super Bowl Media Day at Univ. of Phoenix stadium yesterday, many bloggers wonder if the event is an integral part of the week, or whether it has turned into an over-hyped and spectacle.
| Fan IQ Posted by: Critical Fanatic |
| “It's a big disgusting circus full of non-stories, horrendous questions, trash talk and fat sports journalists trying to be there for everything. Awful, but I love it.” |
| The Big Lead Posted by: |
| “Fortunately, today is … media day, so something idiotic (and unimportant) will happen, and it’ll be written about as if Coach K were abducted by aliens.” |
| AVS Forum Posted by: IndyHD |
| “Maybe it's just me, but this annual circus of the media flocking to players who are sitting high atop corny little interview platforms and being asked stupid, vacuous questions (some of which have absolutely nothing to do with the game at hand) just seems like a big waste of time and is something that is way over-hyped in my opinion.” |
| Dan Shanoff Posted by: DanShanoff |
| “Will you be following Media Day online? I won't.” |
| TimesUnion.com Posted by: Mark McGuire |
| “Favorite foods … favorite colors … I’m not sure what it has to do with the Super Bowl,” Patriots fullback Heath Evans said. Um, that would be nothing, Heath.” |
BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed the online buzz surrounding Super Bowl Media Day. Bloggers who felt the event is an important part of Super Bowl week were tallied as positive, making up 38.10% of the posts. Bloggers who felt Media Day was pointless, and in some cases ridiculous were counted as negative, representing 61.90% of the buzz. Click here for more info. See www.sportsbusinessdaily.com for more info.
- The topic ranked 9 of 10 on the Buzz, indicating a high level of interest.
- Positive sentiment stemmed from bloggers who recognize the craziness of Media Day, but feel it’s integral to Super Bowl week.
- Negative sentiment came from bloggers who feel Media Day has become meaningless because of the approach journalists take to the event.
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