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SBD/Issue 90/The Back of the Book
Super Bowl XLII: Patriots, Giants Fan Demographics
Published January 29, 2008
The following Scarborough Research data presents NFL fan demographics for the local markets of the Patriots and Giants, indexed to adults aged 18+ in the local population. For more explanation, roll your cursor over highlighted numbers. Also presented are other sports-related trends for both sets of fans. A fan is defined as someone who in the past 12 months either watched a game on TV, listened to a game on the radio or attended a game. Data was gathered from September ’06-August ’07 for both Boston and New York. n/a = Respondent level too low to report (Scarborough Research).
|
PATRIOTS AND GIANTS FAN DEMOGRAPHICS
|
||||||
|
DEMOGRAPHIC
|
BOSTON ADULTS
|
PATS FANS
|
INDEX
|
N.Y. ADULTS
|
GIANTS FANS
|
INDEX
|
|---|---|---|---|---|---|---|
|
GENDER
|
||||||
|
Men
|
48% (a)
|
57% (b)
|
119 (c)
|
48%
|
69%
|
145
|
|
Women
|
52%
|
43%
|
83
|
53% (d)
|
31% (e)
|
59 (f)
|
|
AGE
|
||||||
|
18-24
|
12%
|
11%
|
97
|
11%
|
9%
|
76
|
|
25-34
|
17%
|
16%
|
94
|
17%
|
14%
|
82
|
|
35-44
|
20%
|
22%
|
109
|
20%
|
22%
|
107
|
|
45-54
|
20%
|
20%
|
102
|
19%
|
22%
|
111
|
|
55-64
|
15%
|
15%
|
103
|
14%
|
16%
|
111
|
|
65+
|
17%
|
16%
|
93
|
17%
|
18%
|
105
|
|
HOUSEHOLD INCOME
|
||||||
|
<$25K
|
10%
|
8%
|
76
|
12%
|
7%
|
61
|
|
$25-$40K
|
13%
|
11%
|
86
|
15%
|
12%
|
76
|
|
$40-$50K
|
10%
|
9%
|
93
|
11%
|
10%
|
91
|
|
$50-$75K
|
18%
|
17%
|
95
|
14%
|
14%
|
96
|
| $75-$100K |
19%
|
21%
|
111
|
16%
|
17%
|
109
|
| $100-$150K |
17%
|
19%
|
110
|
16%
|
19%
|
122
|
| $150K+ |
13%
|
15%
|
117
|
16%
|
21%
|
131
|
|
SPORTS-RELATED ONLINE ACTIVITY
|
||||||
| Purchased sporting event tickets online in last year |
7%
|
9%
|
129
|
5%
|
11%
|
216
|
| Purchased sports logo apparel online in last year |
5%
|
7%
|
120
|
4%
|
7%
|
155
|
| Played online fantasy sports in last month |
4%
|
7%
|
152
|
3%
|
7%
|
250
|
| Checked sports scores/updates online in last month |
19%
|
27%
|
141
|
14%
|
29%
|
216
|
| AMOUNT WILLING TO PAY FOR A SINGLE NFL TICKET | ||||||
|
None |
39%
|
28%
|
72
|
49%
|
29%
|
60
|
| <$15 |
3%
|
3%
|
99
|
2%
|
3%
|
130
|
| $15-$24 |
9%
|
11%
|
116
|
7%
|
11%
|
163
|
| $25-$49 |
16%
|
21%
|
135
|
10%
|
19%
|
199
|
| $50+ |
15%
|
22%
|
142
|
9%
|
22%
|
246
|
| SPORTS EVENT/TEAM TICKETS INTERESTED IN BUYING OVER NEXT YEAR | ||||||
| Full season tickets |
n/a
|
n/a
|
n/a
|
2%
|
5%
|
221
|
| Individual game tickets |
30%
|
39%
|
130
|
23%
|
43%
|
182
|
| Partial season tickets |
2%
|
n/a
|
n/a
|
2%
|
5%
|
207
|
| Not interested |
68%
|
59%
|
86
|
74%
|
52%
|
71
|
NOTES: (a) = 48% of the total Boston market is male. (b) = 57% of Patriots fans are male. (c) = Patriots fans are 19% more likely than the Boston market average to be male. (d) = 53% of the total N.Y. market is female. (e) = 31% of Giants fans are female. (f) = Giants fans 41% less likely than the N.Y. market average to be female.
