Let's Get It Started

Manning Could Be Breakout Star

With a record number of credentialed personnel descending upon Glendale, activity around Super Bowl XLII is in full swing. More marketers are unveiling portions of their activation plans around the game, including Miller's plan to circumvent A-B's broadcast exclusivity by saturating the airwaves leading up to the game with ads that call out the Bud Light brand. Also, Reebok has tapped members of the ’72 Dolphins for a postgame spot. One thing advertisers should be wary of: watchdog groups will be "coming out of the woodwork this year." Meanwhile, Eli Manning continues to be called the game's potential breakout marketing star.

Very Interest-ing
Nets' move to Brooklyn could be delayed until 2011 if arena financing not in place by October.

The Golden Rule
De La Hoya says May 3 bout to air free on HBO, calls for other boxers to follow.

Street Smarts
Wall Street Journal makes plans to launch sports page, likely debuting in upcoming months.

European Import
CONCACAF launching new club tournament modeled after UEFA Champions League.

Peak Oil
Daryl Katz' effort to buy Oilers "much easier" after counter bid fails.

Spin-A-Rama
Blackhawks' Wirtz, McDonough discuss state of the team; fans embrace new "slogan."

Tongue Tied
Language-learning company inks sponsorship deal with U.S. swimmers to help them learn Mandarin before Beijing Games.