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SBD/Issue 88/The Back of the Book
ESPN Sports Poll: How Avid A Fan Are You?
Published January 25, 2008
The ESPN Sports Poll, a service of TNS Sport, from January through November ‘07 asked respondents aged 12+ to rate how much they like sports in general. Respondents were asked to rate themselves on a scale from zero to ten, where zero is not a sports fan at all, five is an average sports fan and ten is a super sports fan. The following is where all respondents placed themselves. The data is broken down by fans of the NFL, MLB, NBA, NHL and NASCAR (ESPN Sports Poll).
|
AVIDITY LEVEL
|
U.S. POP
|
NFL FANS
|
MLB FANS
|
NBA FANS
|
NHL FANS
|
NASCAR FANS
|
|---|---|---|---|---|---|---|
|
|
n = 25,826
|
n = 17,820
|
n = 15,642
|
n = 12,845
|
n = 8,255
|
n =
10,200 |
|
0
(Not a fan at all) |
9.9%
|
2.2%
|
2.6%
|
2.2%
|
2.1%
|
4.4%
|
|
1
|
3.7%
|
1.7%
|
1.7%
|
1.5%
|
1.4%
|
2.4%
|
|
2
|
4.8%
|
2.9%
|
3.0%
|
2.3%
|
2.5%
|
3.1%
|
|
3
|
6.3%
|
4.9%
|
5.2%
|
4.8%
|
4.5%
|
5.2%
|
|
4
|
5.3%
|
5.0%
|
5.0%
|
4.6%
|
4.9%
|
4.7%
|
|
5
(Average sports fan) |
22.1%
|
23.2%
|
22.1%
|
21.0%
|
18.6%
|
21.9%
|
|
6
|
6.8%
|
8.1%
|
7.7%
|
7.9%
|
8.5%
|
7.6%
|
|
7
|
10.7%
|
13.5%
|
13.0%
|
13.2%
|
14.7%
|
12.3%
|
|
8
|
12.4%
|
15.8%
|
16.1%
|
16.6%
|
17.7%
|
15.7%
|
|
9
|
5.4%
|
6.9%
|
7.2%
|
7.9%
|
8.0%
|
6.3%
|
|
10
(Super sports fan) |
12.5%
|
15.8%
|
16.3%
|
18.0%
|
17.1%
|
16.5%
|
