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SBD/Issue 88/Sports Media
Final Nielsen Ratings From Recent Sports Events
Published January 25, 2008
The following lists final Nielsen ratings from recent sports events. n/a = Not available at presstime (THE DAILY).
|
SHOW
|
DATE
|
NET
|
TIME
|
RAT/SHR
|
|---|---|---|---|---|
|
NCAA Basketball: Maryland-North Carolina
|
1/19
|
ABC
|
3:30-6:00pm
|
1.9/-
|
| Women's Basketball Highlight Show: "Pride, Passion and Power" |
1/19
|
CBS
|
2:30-3:30pm
|
n/a
|
| NCAA Basketball: (regional) |
1/19
|
CBS
|
3:30-6:00pm
|
n/a
|
| "The Music of Seal On Ice" (re-air) |
1/19
|
NBC
|
3:00-4:30pm
|
0.4/1
|
| PBR: Table Mountain Casino Invitational (taped) |
1/19
|
NBC
|
4:30-6:00pm
|
1.3/3
|
| "NFL Championship Chase" |
1/20
|
CBS
|
1:00-2:00pm
|
n/a
|
| "The NFL Today" |
1/20
|
CBS
|
2:00-3:00pm
|
n/a
|
| AFC Championship: Chargers-Patriots |
1/20
|
CBS
|
3:00-6:15pm
|
25.7/46
|
| "Fox NFL Sunday" |
1/20
|
Fox
|
6:00-6:45pm
|
n/a
|
| NFC Championship: Giants-Packers |
1/20
|
Fox
|
6:45-10:15pm
|
29.0/43
|
| NHL: Bruins-Rangers |
1/20
|
NBC
|
12:30-3:00pm
|
0.8/2
|
| "International Auto Show" (taped) |
1/20
|
NBC
|
3:00-4:00pm
|
0.6/1
|
| "Progressive Fashion on Ice" (taped) |
1/20
|
NBC
|
4:00-6:00pm
|
1.0/2
|
|
SHOW
|
DATE
|
NET
|
TIME
|
U.S. AREA
|
COV. AREA
|
VIEWERS (000)
|
|---|---|---|---|---|---|---|
|
"College GameDay"
|
1/7
|
ESPN
|
7:00-8:00pm
|
1.3
|
1.6
|
2,177
|
| NBA: Pistons-Mavericks |
1/9
|
ESPN
|
9:11-11:27pm
|
0.9
|
1.1
|
1,327
|
| NBA: Pistons-Spurs |
1/10
|
TNT
|
8:14-10:45pm
|
1.2
|
1.4
|
1,670
|
| NBA: Suns-Jazz |
1/10
|
TNT
|
10:45pm-1:13am
|
0.9
|
1.1
|
1,377
|
| NBA: Bucks-Lakers |
1/11
|
ESPN
|
10:31pm-1:07am
|
1.0
|
1.2
|
1,463
|
| NCAA Basketball: N.C. State-North Carolina |
1/12
|
ESPN
|
12:00-2:04pm
|
1.2
|
1.5
|
1,740
|
| "NFL Countdown" |
1/13
|
ESPN
|
11:00am-1:00pm
|
1.8
|
2.1
|
2,409
|
| "NFL Primetime" |
1/13
|
ESPN
|
8:30-9:00pm
|
1.6
|
1.9
|
2,373
|
BAKER'S DOZEN: The NFL has provided 13 of the 15 most-watched shows this television season. The following are the top 15 television programs from September 6 through January 20 (NFL).
|
RK
|
NET
|
DATE
|
PROGRAM
|
AVERAGE VIEWERS
|
|---|---|---|---|---|
|
1
|
Fox
|
1/20
|
NFC Championship: Giants-Packers
|
53.9 million
|
|
2
|
CBS
|
1/20
|
AFC Championship: Chargers-Patriots
|
44.8 million
|
|
3
|
Fox
|
1/13
|
NFC Divisional Playoff: Giants-Cowboys
|
40.1 million
|
|
4
|
NFL
|
12/29
|
"Saturday Night Football": Patriots-Giants* |
34.5 million
|
|
5
|
CBS
|
11/4
|
"NFL on CBS": Patriots-Colts (96%) |
33.8 million
|
|
6
|
Fox
|
1/15
|
"American Idol" (season premiere) |
33.4 million
|
|
7
|
CBS
|
1/13
|
AFC Divisional Playoff: Chargers-Colts |
31.6 million
|
|
8
|
CBS
|
1/12
|
AFC Divisional Playoff: Jaguars-Patriots |
30.9 million
|
|
9
|
Fox
|
1/16
|
"American Idol" |
30.4 million
|
|
10
|
CBS
|
12/9
|
"NFL on CBS": Steelers-Patriots (79%) |
30.3 million
|
|
11
|
CBS
|
10/14
|
"NFL on CBS": Patriots-Cowboys (87%) |
29.1 million
|
|
12
|
Fox
|
1/12
|
NFC Divisional Playoff: Seahawks-Packers |
28.2 million
|
|
13
|
CBS
|
1/6
|
AFC Wild Card: Titans-Chargers |
26.6 million
|
|
14
|
Fox
|
1/20
|
"Fox NFL Sunday" (NFC Championship) |
25.8 million
|
|
15
|
NBC
|
1/5
|
AFC Wild Card: Jaguars-Steelers |
25.7 million
|
* = Game simulcast on CBS and NBC.
NOTES: More than 108 million people tuned in to watch at least part of the college bowl games this season. Among the 32 bowl games, the BCS Championship game had the largest average audience with 23.0 million viewers. At the same time, a telephone survey of self-proclaimed college football fans also reported that 51% of fans agreed there should be a playoff tournament to determine the championship team (Nielsen)….Chargers-Patriots earned a 44.0 rating in the San Diego market, which was second nationally behind a 44.3 in Boston. The ratings for the Giants-Packers in San Diego was a 22.0, far below the national average of a 29.0 (SAN DIEGO UNION-TRIBUNE, 1/25).
