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SBD/Issue 88/Sports Media
Blog Hound: Rising Sun Over Wrigley
Published January 25, 2008
The Cubs' '08 ad campaign includes new ads that feature new Japanese RF Kosuke Fukudome with a rising sun motif that evokes the flag used by Japan's military during World War II. While one Blog site claims to have originated the design concept, other bloggers discuss the choice of image.
| The Wisconsin Sports Car Posted by: Chris |
| “We no longer teach real history in American High Schools and Universities my guess is the people putting this ad together really did not understand the history behind the Rising Sun flag.” |
| UmpBump Posted by: Nick Kapur |
| “What’s more amazing than the fact that this ad campaign even exists is the way the Cubs are so blithely hyping it on their official website.” |
| the igloo Posted by: The Mighty Flynn |
| “Now if they can just figure out a way to blame this faux pas on Steve Bartman.” |
| ShysterBall Posted by: Marc in Tallahassee |
| “One thing all Japanese would agree on is that the battle flag, regardless of one's position on it, is obviously too politically divisive to be used in a baseball ad.” |
| East Windup Chronicle Posted by: Shinsano |
| “I like the design. The words are kind of funny and the rising sun logo is cool.” |
BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed the online buzz about the ad campaign. Bloggers who didn’t take issue with the ad were tallied positive, representing 31.25% of posts. Bloggers who objected to the Cubs' use of the image were counted negative at 56.25%, while 12.5% were neutral. Click here for more info.Visit www.SportsBusinessDaily.com for more info.
- The topic ranked 7 of 10 on The Buzz, indicating a high level of interest.
- Positive sentiment came from bloggers who believed the symbol was old enough not to be offensive now, and that the “PC police” are just looking for something to protest.
- Negative sentiment stemmed from bloggers who equated the rising sun symbol to the Nazi swastika and felt both symbols represent mass murder.
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