CTV Ups Super Bowl Ad Cost From '07 Coverage On Global

A 30-second spot during Super Bowl XLII coverage on CTV in Canada is priced at $110,000, up 10% from Global Television's $100,000 for Super Bowl XLI, and CTV also "is offering fewer advertising discounts than Global," according to advertising sources cited by William Houston of the Toronto GLOBE & MAIL. CTV "has not yet sold all of its ad time." CTV Exec VP/Sales & Marketing Rita Fabian did not comment on numbers but indicated that "sales have exceeded expectations by a double-digit percentage." Super Bowl advertisers on CTV confirmed by the net include Labatt Breweries, Rogers, Nissan, Disney, Under Armour, Best Buy, Mazda Canada, Campbell Soup, Ford of Canada and Monster.ca. Meanwhile, CTV this season in its first year carrying an NFL game in the 1:00pm ET time slot averaged 339,000 viewers, down 10% from Global's 378,000 for the '06-07 season. However, playoff coverage on CTV, which has aired all games except for one on TSN, averaged 993,000 viewers, up 2% from Global's 974,000 for last season's playoff coverage, not counting the Super Bowl (Toronto GLOBE & MAIL, 1/25).