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SBD/Issue 88/Sponsorships, Advertising & Marketing
Burton Snowboards Signs Long-Term Deal with Shaun White
Published January 25, 2008
Burton Snowboards has signed a ten-year endorsement deal with Shaun White, which the company said is the longest in snowboarding. White will continue to ride for Burton’s Global Team, in addition to working with the company to expand The White Collection, his signature line of hardgoods and outerwear. The collection, which includes a signature board and boot, will also offer snowboarding-related bags, luggage and clothing accessories (Burton Snowboards).






