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SBD/Issue 81/Sports Media
Total Programming Day: NFL Net Sees Gains; ESPNews Sets New Mark
Published January 16, 2008
Nickelodeon led all ad-supported cable networks in '07, averaging 2.1 million viewers for the total programming day. ESPN led all sports nets with 869,000 average viewers, but was down 6.0% from '06, when the net averaged 924,000 viewers, while ESPN2 and ESPNews saw increases, up 5.8% and 22.5%, respectively. This past year also ranked as the most-viewed year ever for ESPNews since its launch in '96. NFL Network saw a 35.0% gain during the months of November and December compared to the same period in '06, when the net first started receiving Nielsen ratings. The following lists average HHs and viewers for the top ad-supported cable nets and other sports networks in '07, with comparisons to '06 (THE DAILY).
|
'07 TOP AD-SUPPORTED CABLE NETWORKS:
TOTAL PROGRAMMING DAY |
|||||
|
(1/1/07-12/30/07) vs. (12/26/05-12/31/06)
|
|||||
|
RK
|
NET
|
AVG. HHs (000)
|
% +/-
|
AVG. VIEWERS (000)
|
% +/-
|
|---|---|---|---|---|---|
|
1
|
Nickelodeon
|
1,653
|
-0.2%
|
2,123
|
-0.4%
|
|
2
|
Nick at Nite*
|
1,072
|
-5.3%
|
1,244
|
-7.8%
|
|
3
|
USA
|
991
|
0.8%
|
1,235
|
1.2%
|
|
4
|
TNT
|
997
|
-6.0%
|
1,217
|
-6.2%
|
|
5
|
Cartoon Network
|
895
|
-6.6%
|
1,099
|
-6.1%
|
|
6
|
Adult Swim**
|
905
|
3.4%
|
1,071
|
3.3%
|
|
7
|
TBS
|
769
|
1.6%
|
954
|
1.8%
|
|
8
|
Lifetime
|
779
|
-2.6%
|
944
|
-0.5%
|
|
9
|
ESPN
|
726
|
-5.0%
|
869
|
-6.0%
|
|
10
|
Fox News
|
699
|
0.6%
|
820
|
-0.5%
|
|
11
|
A&E
|
644
|
17.3%
|
786
|
18.4%
|
|
12
|
Discovery Channel
|
561
|
6.0%
|
734
|
8.4%
|
|
13
|
Hallmark
|
581
|
4.7%
|
729
|
5.7%
|
|
14
|
FX
|
524
|
-1.5%
|
670
|
-0.4%
|
|
15
|
Family Channel
|
506
|
-3.6%
|
661
|
-2.2%
|
|
OTHER SPORTS NETWORK RANKINGS
|
|||||
|
RK
|
NET
|
AVG. HHs (000)
|
% +/-
|
AVG. VIEWERS (000)
|
% +/-
|
|---|---|---|---|---|---|
|
30
|
ESPN2
|
273
|
5.4%
|
330
|
5.8%
|
|
--
|
NFL Network^
|
125
|
33.0%
|
166
|
35.0%
|
|
49
|
Speed Channel
|
105
|
0.0%
|
129
|
0.0%
|
|
60
|
Versus
|
71
|
10.9%
|
89
|
9.9%
|
|
63
|
Golf Channel
|
66
|
50.0%
|
76
|
52.0%
|
|
--
|
ESPNews
|
63
|
26.9%
|
70
|
22.5%
|
|
68
|
ESPN Classic
|
50
|
-9.1%
|
60
|
-7.7%
|
NOTES: * = Nick At Nite is the evening programming over Nickelodeon, airing Sun.-Thurs. from 9:00pm-6:00am ET and Fri.-Sat. from 10:00pm-6:00am. **= Adult Swim is the late-night programming block over Cartoon Network. ^ = The NFL Network did not start receiving ratings until November '06. HHs and viewers listed for the net reflect November-December '07 vs. the same period in '06.
