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SBD/Issue 81/Sports Media
Suns Incorporate Sponsors In New Interactive Web Site
Published January 16, 2008
|Suns Integrate Sponsors And Team|
Promotions Into New Interactive Web Site
SPONSOR ELEMENTS: Martin said the team wanted to maintain a fun experience for fans while integrating sponsors as unobtrusively as possible. “The partners that we are trying to attract are the ones that will appear completely naturally integrated into our environment,” said Martin. The Suns presented companies with a mock site and ideas to incorporate each sponsors’ brand. The product placements on the site were worked into existing sponsorships, and were also pitched as part of comprehensive package to new partners. Sponsor elements include Verizon Wireless cell phones that fans can use to listen to voice messages and a Dial shampoo bottle that directs fans to a video of the Dial Dancing Dads, a group that performs at Suns home games. Coca-Cola is also featured prominently; when users click on a refrigerator stocked with the company’s products, Suns broadcaster Al McCoy appears, takes a sip of Coca-Cola and says his trademark "Shazam!"
Several Suns Personalities Including Nash
Make Cameo Appearances On The Site
THE GRAND TOUR: The Suns will add additional content to the site throughout the season, including access to the team's training room, players lounge and weight room and equipment closet. Martin said the Suns already have some sponsors in place for the new elements, but will continue to reach out to potential partners. There have also been discussions to possibly expand the site into other areas within the arena if the site is a success.