Names & Faces: Mardy Fish On With K-Swiss

Fish Inks Four-Year Deal To Endorse K-Swiss Clothing, Shoes

ATPer Mardy Fish has signed a four-year deal to endorse K-Swiss shoes and clothing. The contract pays Fish a low-to-mid six figure annual base and includes performance and rankings bonuses. Fish, repped by Blue Equity division SFX Worldwide, will serve at the forefront of K-Swiss' North American marketing campaign and joins Tommy Haas and Alona and Katerina Bondarenko as a tennis endorser for the brand (SFX).

DRIVERS: NASCAR driver Dale Earnhardt Jr. will wear a white National Guard race suit until new apparel sponsor adidas finishes his new race suit (USA TODAY, 1/16)....NASCAR driver Kasey Kahne said of having Budweiser as the new primary sponsor of his No. 9 Dodge, "I can get tickets to pretty much any sporting event I want." Kahne attended last week's LSU-Ohio State BCS National Championship game, and said tickets to that game "came from my other sponsor -- Allstate. They sponsor that game" (ESPN.com, 1/15).

HAPPY 10TH JARED! In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports that as part of the celebration of the 10th anniversary of Jared Fogle’s endorsement relationship with Subway, the QSR is "prepping an anniversary spot that includes many cameos by athletes that have been paired with him in ads over the past decade," including the WWE's John Cena, boxer Laila Ali, Giants DE Michael Strahan, Phillies 1B Ryan Howard and others. The ad should break in February, but "it will not be a Super Bowl spot" (SBJ, 1/14 issue).