SBD/Issue 81/Sponsorships, Advertising & Marketing

Lots Of Green: Celtics, Garnett Lead NBA Store Sales

Celtics F Kevin Garnett's jersey was the best-selling among all NBA players at the NBA Store in N.Y. and at NBAStore.com from the start of the season through December 31, and the Celtics had the best-selling team merchandise overall. Garnett's No. 5 jerseys have tripled in sales since he was traded from the T'Wolves last season, while Celtics team merch has seen triple-digit increases. The NBA said the NBA Store and NBAStore.com in Q4 '07 posted their strongest combined sales quarter in history, up 6.5% over the year-ago period.  December '07 was the largest combined sales month ever, up 6.5% over December '06, with the Web site's sales alone up 14%. The following represents the most popular player jerseys from October 30 (Opening Day) to December 31, as well as the top-selling lines of team merchandise. Last season's rankings for the comparable period are in parentheses beside each entry (THE DAILY).

TOP-SELLING PLAYER JERSEYS
RK
PLAYER
TEAM
POSITION
1
Kevin Garnett (NR)
Celtics
F
2
Kobe Bryant (1)
Lakers
G
3
Allen Iverson (4) Nuggets
G
4
LeBron James (3) Cavaliers
F
5
Steve Nash (6) Suns
G
6
Dwyane Wade (2) Heat
G
7
Gilbert Arenas (8) Wizards
G
8
Dirk Nowitzki (11) Mavericks
F
9
Stephon Marbury (10) Knicks
G
10
Carmelo Anthony (5) Nuggets
F
11
Kevin Durant (N/A) Sonics
F
12
Paul Pierce (13) Celtics
F
13
Tracy McGrady (12) Rockets
F
14
Dwight Howard (NR) Magic
C
15
Chris Paul (14) Hornets
G
TOP-SELLING LINES OF TEAM MERCHANDISE
RK
TEAM
1
Celtics (6)
2
Lakers (1)
3
Knicks (3)
4
Bulls (4)
5
Heat (2)
6
Suns (NR)
7
Nuggets (7)
8
Cavaliers (5)
9
Spurs (10)
10
Mavericks (NR)
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