SBD / Issue 80 / UPS To Sponsor Chinese Basketball

SBD/Issue 80/Sponsorships, Advertising & Marketing

What Can Brown Do For China? UPS To Support Chinese Basketball

Published January 15, 2008

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UPS has signed a multi-year sponsorship agreement to join the Chinese Basketball Association as an official partner of the CBA League and the Chinese men's national basketball team.  UPS will implement a series of marketing and promotional initiatives in support of the sponsorship and will serve as the official logistics and express service supplier of the league and Team China. UPS will also title sponsor the annual award for the league's best guard.  UPS already is the official logistics and express delivery sponsor of the '08 Beijing Games. Infront Sports & Media is the marketing agency of the CBA (THE DAILY).

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