NHL Winter Classic Provides AMP Energy With Good TV Exposure

During the NHL's Winter Classic outdoor game last week between the Penguins and Sabres in Buffalo, title sponsor Amp Energy earned in-broadcast exposure totaling almost $10M from coverage on NBC in the U.S. and CBC in Canada, according to research by Michigan-based Joyce Julius & Associates. Amp Energy's logo appeared clear and in-focus for a total of over one hour, 54 minutes, and each net's game announcers mentioned the brand 26 times. Several board signs surrounding the temporary rink at Ralph Wilson Stadium accounted for 87% of Amp Energy's exposure value, which was calculated by comparing a brand's on-screen time and verbal references to the estimated cost of a 30-second commercial during the broadcast. The following provides the exposure results for each game sponsor featured on board signs during the broadcast (Joyce Julius).