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SBD/Issue 68/Sports Media
Blog Hound: WNBC's Erroneous Mitchell Report Names
Published December 18, 2007
Bloggers discuss WNBC-NY temporarily posting on its Web site an erroneous list of players named in the Mitchell Report prior to the report's official release.
| Caveat Bettor Posted by: Caveatbettor |
| “This zero revenue blog has greater journalistic standards than WNBC.” |
| Scout.com Posted by: tsrich |
| “So, I guess [Red Sox C Jason Varitek] has no recourse against WNBC for reporting this? Seems like he should. Although they used 'sources', they could easily have waited till the report was out to verify.” |
| Vern Beachy’s Raves Posted by: Vern Beachy |
| “This correction is typical of the media thinking it knows all … Just ask some of the reporters, they’ll tell you.” |
| Bob’s Blog – Live From Lewisville Posted by: Bob Sturm |
| “In this day of media consolidation, even the heavyweights like ESPN or the New York Times often rely on a few reporters getting the story right for the thousands of outlets that will believe and trust them.” |
| The LoHud Yankees Blog Posted by: Peter Abraham |
| “The station apologized but the damage was done. … So who do Rich Garces and the others see to get their reputations back?” |
BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed the online buzz about WNBC’s list. Bloggers who felt the release of false names was an honest mistake were tallied positive, representing 14.29% of posts. Bloggers who argued WNBC was irresponsible in releasing a false list were counted negative at 64.28%, while 21.43% were neutral. Click here for more information.Visit www.SportsBusinessDaily.com for more info.
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The topic ranked 2 of 10 on the buzz, indicating a low level of interest.
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Positive sentiment came from bloggers who argued WNBC wasn’t the only station reporting the fictional list, with many willing to accept the formal correction the station issued.
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Negative sentiment came from bloggers who felt WNBC compromised their journalistic integrity simply to be the first to report the names.
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