Pitching Coach: Rodriguez Hires Oseary For Personal Management

Oseary To Help A-Rod With Branding Opportunities

Yankees 3B Alex Rodriguez has signed a management deal with Guy Oseary, a former record company exec who manages musicians such as Madonna and Lenny Kravitz, as well as magician David Blaine, according to Phil Gallo of DAILY VARIETY. Oseary said his partnership with Rodriguez "is to help him have more control of his image and brand." Oseary is also a partner in Untitled Entertainment, whose client list includes actors Hilary Swank, Penelope Cruz, Naomi Watts and Ashton Kutcher. Oseary had "no dealings with Rodriguez" during Rodriguez' contract negotiations with the Yankees, and Oseary indicated that "he had no immediate plans for [Rodriguez], but that he would be looking at 'all opportunities'" (DAILY VARIETY, 12/18).