Pepsi Challenge: Kroenke Offering Free Unused Ticket Exchange

KSE To Offer Avalanche Ticket Holders Free Ticket Exchange

Kroenke Sports Enterprises, which has offered “a free exchange on unused tickets” for Nuggets season-ticket holders since '90, is debuting the service to Avalanche season-ticket holders, according to Mike Chambers of the DENVER POST. Pepsi Center Senior VP Paul Andrews said, “Bring your unused tickets down and trade them in for a future game, one game a month.” Prior to Saturday's home game against the Oilers, the Avalanche ranked 18th in NHL home attendance with 16,426 fans per game, down about 4% from last season.  Conversely, the Nuggets ranked 19th in the NBA with an average of 16,210 per game, up about 3%. Those figures represent tickets sold, “meaning that on many nights in this early part of the season there are thousands of empty seats. … Supply far outweighs demand for tickets for most venues [in Colorado], leading to local teams offering more ticket deals than in the past.” Andrews said, “Until we’re sold out each game, we’re trying to create things that drive us to a sellout. Doesn’t matter what property -- Colorado Avalanche, Denver Nuggets, [NLL] Colorado Mammoth. There’s always creativity.” The Bonham Group VP/Communications Don Hinchey said the NHL is an "expensive sport, and with the increasing number of sports/entertainment options here and elsewhere, fans may be voting with their dollars” (DENVER POST, 12/16).