SBD / Issue 61 / World Of Outlaws Lands Title Sponsor

SBD/Issue 61/Sponsorships, Advertising & Marketing

Advance Auto Parts Signs On As World Of Outlaws Title Sponsor

Published December 7, 2007

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By Michael Smith, Staff Writer, SportsBusiness Journal

The World of Outlaws' sprint car series has signed Advance Auto Parts to be its title sponsor for the '08 season. Advance also will serve as the series' official auto parts store. The World of Outlaws, a series of dirt-track races, will run more than 85 nights from February through November next year.

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