Quote of the Day
“Is he going to sing any of his reefer songs?”
Sirius Satellite Radio’s Scott Ferrall, on Tom Petty, who is slated to perform at the Super Bowl halftime show (Daily News Live,” SNY, 12/3).
Top Stories
Sears' move to end Craftsman's sponsorship of NASCAR's truck series after the '08 season means the racing organization will face another branding challenge as all three of its top series will have new names over the next two years. But it also presents NASCAR with another potentially lucrative sales opportunity, and with a growing audience on Speed, the truck series will likely get the attention of marketers looking for a value play.
Craftsman Exiting NASCAR Truck Series
Ring Toss
Lenovo to end IOC sponsorship after '08 Games.
That's When I Fell For ...
Mark Murphy elected unanimously as new President & CEO of the Packers.
Preparing A New Dish
Panthers launch campaign urging fans to drop Time Warner Cable -- a team sponsor -- in favor of Dish Network, as league pushes for NFL Network distribution in Carolinas.
Keeping Score
ESPN in ’08 to debut new Web site providing live int’l scores for 23 sports in 180 countries.
Fourth & Long
Minnesota state leaders say it is unlikely they will consider a new Vikings stadium in ’08.
Young & The Restless
WMA inks Titans QB for representation for marketing, other off-field endeavors.
