SBD / Issue 52 / Thanksgiving League Website Sales

SBD/Issue 52/Sponsorships, Advertising & Marketing

When Black Friday Comes: Sales On League Websites Up From '06

Published November 26, 2007

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The following lists how MLB, the NBA, NFL and NHL did in terms of sales on their respective Web sites on Black Friday -- the day after Thanksgiving -- as well as the three-day weekend, compared to the same period last year. The NBA says that the NBA Store in Manhattan had its best Black Friday ever, with sales increasing 13% from last year (THE DAILY).

THANKSGIVING WEEKEND WEBSITE SALES VS. '06
LEAGUE
BLACK FRIDAY
FRIDAY-SUNDAY
MLB
36%
28%
NBA
20%
32%
NFL
0%
38%
NHL
20%
40%
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