SBD/Issue 50/Sponsorships, Advertising & Marketing

Tour De Force: Armstrong's Lawyer Tells EPFX To Stop False Claims

Armstrong Denies Using EPFX
Device During '03 Tour De France
Lance Armstrong's agent, Bill Stapleton, has sent cease-and-desist letters to EPFX operators and Web sites, "demanding they stop any false claims" that Armstrong used the device during the '03 Tour de France, according to Berens & Willmsen of the SEATTLE TIMES. Armstrong has been "marketed worldwide as an EPFX success story," and his name and photo appear on "dozens of Web sites and newsletters touting the EPFX, a device that purports to diagnose and heal disease with radio frequencies." Armstrong, through Stapleton, indicated that he "has never heard of the device, has never been treated with it, and doesn't endorse it." Armstrong's chiropractor, Jeffrey Spencer was paid by EPFX and wrote in an EPFX newsletter that the device played an "important role" in the '03 victory. However, Spencer said that he was "shocked that EPFX operatives distributed materials saying he used the machine to treat Armstrong." Spencer: "I feel like I've been hijacked" (SEATTLE TIMES, 11/18).

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