SBD/Issue 47/Sponsorships, Advertising & Marketing

Gulbis Denies Downplaying Sex Appeal, Retains Marketability

No Swimsuit Shots In
Gulbis' '08 Calendar
Natalie Gulbis "has more marketing deals than any other U.S. player on the LPGA Tour," according to a front-page piece by Craig Dolch of the PALM BEACH POST, who examined Gulbis' marketability as the LPGA's season-ending ADT Championship begins today.  Dolch wrote that "even before her first victory” at the Evian Masters in France in July, Gulbis was "a marketer’s dream.  She has the looks, the ambition and the rare ability to move the needle as a female golfer.” Gulbis said her ambitions are to “create a brand, become a household name, like Michael Jordan or Derek Jeter or Tiger Woods. To be seen not just as a golfer, but as a personality.” She said that recent reports saying that she was “trying to downplay her sexy image by going to more traditional shots” in her ’08 calendar were “not true.” She “blamed an overzealous public relations consultant for saying she was looking for a more conservative image.” Gulbis said, “I haven’t tried to tweak my image at all. I’ve been proud of everything I’ve come up with. There are no glamour shots in this calendar, but we try and do something different every year. You cannot just take the same pictures over and over” (PALM BEACH POST, 11/13).

SWEDE BLOG: LPGAer Annika Sorenstam has launched a personal blog at www.annikablog.com, which contains a video library, personal postings and real-time updates from Annika and her team (THE DAILY).

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