SBD/Issue 47/Sponsorships, Advertising & Marketing

Print All
  • Just Sell It: Nike Sells Starter To Iconix Brand Group

    Nike has reached an agreement to sell its Starter brand to N.Y.-based Iconix Brand Group for $60M in cash, and Nike expects the deal to be completed in December. Nike acquired Starter in '04 for $43M but decided to sell it following a review of its Exeter Brands Group subsidiary, of which Starter is the focal business. Nike said it decided to divest Starter because of the brand's growth potential in relation to Nike's other brands, including Converse, Nike Golf, Cole Haan and Hurley. Nike also plans to explore a sale of its Nike Bauer Hockey unit (THE DAILY).

  • Analysts Call EA's Expected Move To Cut Prices A "Bad Sign"

    Electronic Arts is "cutting prices on sports games" including "Madden NFL 08," "NBA Live 08" and "Tiger Woods 08," a "bad sign going into the holiday season," according to analysts cited by the AP.  Pacific Crest analyst Evan Wilson said that "14 games were affected, most of them sports games" for Sony's PlayStation 2 system. Wilson added that the price cuts "create a risk that [EA] will miss its [Q3] forecast and that it is facing greater risk this season than its competitors."  Banc of America analyst Michael Savner indicated that sports titles account for about 40% of EA's revenue and noted that EA "cut the price quickly" on "NBA Live 08," which was just released in October (AP, 11/13).

    HAWKIN' IT: MEDIAWEEK's Mike Shields reports Massive Inc. "has landed deals to represent ad inventory" in the "Tony Hawk Proving Ground" video game, as well as "Guitar Hero III."  Verizon is one of the advertisers in the new Tony Hawk game (, 11/14).

  • Gulbis Denies Downplaying Sex Appeal, Retains Marketability

    No Swimsuit Shots In
    Gulbis' '08 Calendar
    Natalie Gulbis "has more marketing deals than any other U.S. player on the LPGA Tour," according to a front-page piece by Craig Dolch of the PALM BEACH POST, who examined Gulbis' marketability as the LPGA's season-ending ADT Championship begins today.  Dolch wrote that "even before her first victory” at the Evian Masters in France in July, Gulbis was "a marketer’s dream.  She has the looks, the ambition and the rare ability to move the needle as a female golfer.” Gulbis said her ambitions are to “create a brand, become a household name, like Michael Jordan or Derek Jeter or Tiger Woods. To be seen not just as a golfer, but as a personality.” She said that recent reports saying that she was “trying to downplay her sexy image by going to more traditional shots” in her ’08 calendar were “not true.” She “blamed an overzealous public relations consultant for saying she was looking for a more conservative image.” Gulbis said, “I haven’t tried to tweak my image at all. I’ve been proud of everything I’ve come up with. There are no glamour shots in this calendar, but we try and do something different every year. You cannot just take the same pictures over and over” (PALM BEACH POST, 11/13).

    SWEDE BLOG: LPGAer Annika Sorenstam has launched a personal blog at, which contains a video library, personal postings and real-time updates from Annika and her team (THE DAILY).

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug