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BOA Helps Sports Form Sponsorships Based On Service Exchange
Published November 15, 2007
|BOA Chair Colin Moynihan (r) Discusses
New Partnership With Media In London
EXAMPLES: The partnership between security company G4S and the British Judo Association (BJA) has included one G4S exec “helping to assess which of a group of association executives might be earmarked for rapid development.” BJA CEO Scott McCarthy said, “A sporting body doesn’t generally have the luxury of that level of consulting.” G4S “views its association with judo as a possible means of reducing its staff turnover rate.” England Hockey is using its partnership with energy group Centrica’s IT to install a new customer-relationship management system. Joint projects between British Volleyball and Land Securities have included events to showcase volleyball in Land Securities-owned buildings. Steel company Corus has provided British Triathlon with support services “ranging from translation to logistics during visits to China by the British team." Below are the partnerships that have been formed under BOA’s program (FINANCIAL TIMES, 11/13).
|Snow Sports||British Airways|
|Badminton||Home Retail Group|
|Modern Pentathlon||Marks and Spencer|