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SBD/Issue 46/Sports Media
Blog Hound: Gary Bettman on XM Radio
Published November 14, 2007
XM Satellite Radio on November 27 will begin airing "NHL Hour," a live show co-hosted by Bill Clement and NHL Commissioner Gary Bettman, with Deputy Commissioner Bill Daly and Exec VP & Dir of Hockey Operations Colin Campbell occasionally filling in for Bettman. Bloggers give their views on the commissioner's venture into radio.
| Hockey Rants Posted by: Jes Golbez |
| “The fact that the commish is putting himself out there, screened or not, is commendable.” |
| On Frozen Blog Posted by: VT Caps Fan |
| “He won’t answer a single question from a fan. It’ll be family or NHL employees who call in and ask the ‘tough’ questions.” |
| FanIQ Posted by: Jubanator14 |
| “This is actually a really smart move by Gary Bettman to try and get the NHL back out there in the public eye.” |
| Fire Bettman.com Posted by: Puckhead |
| “Let’s see how long he is able to take this direct criticism, and thus, how long this radio show will last. Come on fans, stick it to the man.” |
| Bleacher Report Posted by: Jason Hackett |
| “Bettman has in the past given fans the facts as he sees them, and hasn't been afraid to tackle the heavier, 'anti-Bettman' questions on programs such as Rogers Sportsnet's Prime Time Sports.” |
BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed the online buzz about Bettman's show. Bloggers who are excited about the show and look forward to what he has to say were tallied positive and represented 21.05% of posts, while bloggers who want to use this as a forum to bash Bettman or who simply think it’s a bad idea were counted negative at 63.16%. 15.79% were neutral. Click here for more information.Visit www.SportsBusinessDaily.com for more info.
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The topic ranked 5 out of 10 on The Buzz, indicating a medium level of interest.
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Positive sentiment stemmed from bloggers who believe Bettman’s show will bolster the NHL's fan base.
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Negative sentiment came from bloggers who want to use the XM air time to criticize and condemn Bettman.
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