Reds' Green Show: Club Keeping Ad Revenue With New Radio Deal

Reds Keep Ad Revenue With New Radio Deal

The Reds have signed a five-year deal to keep their games on WLW-AM through the 2012 season in an agreement is expected to “generate more advertising revenue and marketing opportunities for the club,” according to John Kiesewetter of the CINCINNATI ENQUIRER. The club will sell “almost all advertising during the games, plus pregame and postgame shows.” The Reds "sought control of the advertising instead of a receiving a rights fee" from WLW, which paid around $3.8M and kept all ad revenues during a five-year deal that expired at the end of the ’07 season. Inside Media ad-buying expert Rob Riggsbee believes the Reds could make $5-7M with the deal. He added that the franchise “now will be able to bundle radio sponsorships with stadium signage, promotional giveaways and other marketing opportunities”  (CINCINNATI ENQUIRER, 11/7).

MARINERS: The Mariners and FSN Northwest announced a new long-term rights agreement in which the station will televise all Mariners games not restricted by MLB’s national TV deals. FSN will air at least 150 games per year, with “significantly more” games broadcast in HD. FSN also will produce and distribute a Spanish audio feed of all home games (FSN). Sources said the deal runs through 2020 (SEATTLE TIMES, 11/7).