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SBD/Issue 41/Sports Media
Blog Hound: NASCAR Ratings Slump
Published November 7, 2007
With NASCAR Nextel Cup ratings on ABC/ESPN trending downward as of late, bloggers discuss the reasons for the decline in viewership.
| Yardbarker Posted by: ronmar |
| “The races are too long. All races should last 3 hours. This is the average time it takes other sports to play their game.” |
| AutoRacingSport.com Posted by: #1 Smoke Fan |
| “It gets REALLY boring watching Gordon and Johnson sweep it every damn week! … And there’s a commercial break every 5 minutes. That doesn’t help matters any.” |
| SceneDaily Blog Posted by: p.j. cain |
| “I haven’t even been watching the pre race shows because it is nothing but pandering and fawning over Hendrick motorsports.” |
| The Frontstretch Posted by: Matt Taliaferro |
| “With NASCAR’s television ratings dropping at an alarming rate (down 16.7% from Atlanta’s 2007 telecast) and a half-full house at said track … it is past time for a change at the top of the NASCAR hierarchy.” |
| Restrictor-Plate This Posted by: Diecast Dude |
| “I never knew so many people missed Bill Weber.” |
BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed the online buzz about NASCAR's ratings drop. Bloggers who felt the ratings slump was not a problem for NASCAR were counted positive and represented 11.76% of posts, while posts arguing decline in ratings was a sign of bigger issues were counted negative at 58.83%. 29.41% were neutral. Click here for more information. Visit www.SportsBusinessDaily.com for more info.
- The topic ranked 2 out of 10 on The Buzz, indicating a low level of interest.
- Rare positive sentiment came from bloggers who felt the excitement of NASCAR will carry it through the current ratings lull.
- Negative sentiment stemmed from bloggers who felt the ratings have declined as a direct result of ESPN/ABC’s coverage, citing the network’s announcers, excessive commercials and tendency to roll credits as soon as the race is finished.
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