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SBD/Issue 36/The Back of the Book
Attendance Up, Ratings Down For Third Season of AST Dew Tour
Published October 31, 2007
With AST Dew Tour moving three event locations this year, attendance is up 13.6% from last year for the five events, and up 21.8% from its debut season in '05. The Tour's final stop in Orlando for the PlayStation Pro drew the largest crowd with 62,277 patrons for the four-day event. The Panasonic Open, with the move this year to Baltimore from Louisville, saw a 33.2% jump in attendance from last year's event. The chart below shows a three year attendance trend for each AST Dew Tour event, with a similar trend for the Tour as a whole (THE DAILY).
|
'07 AST DEW TOUR: FOUR-DAY ATTENDANCE
|
|||||||
|
EVENT
|
CITY
|
DATES
|
'07
|
'06
|
1-YR
% +/- |
'05
|
2-YR
% +/- |
|---|---|---|---|---|---|---|---|
|
Panasonic Open^
|
Baltimore
|
June
21-24 |
54,907
|
41,207
|
33.2%
|
36,774
|
49.3%
|
|
Right Guard Open^^
|
Cleveland
|
July
19-22 |
50,656
|
49,754
|
1.8%
|
46,617
|
8.7%
|
| Vans Invitational | Portland |
Aug.
16-19 |
53,592
|
50,060
|
7.1%
|
49,003
|
9.4%
|
| Toyota Challenge^^^ | Salt Lake City |
Sept.
20-23 |
61,910
|
49,022
|
26.3%
|
43,758
|
41.5%
|
| PlayStation Pro | Orlando |
Oct.
18-21 |
62,277
|
59,470
|
4.7%
|
56,479
|
10.3%
|
|
TOTALS
|
283,342
|
249,513
|
13.6%
|
232,631
|
21.8%
|
||
NOTES: ^ = Event was previously held in Louisville. ^^ = Event was previously held in Denver. ^^^ = Event was previously held in San Jose.
While attendance for the AST Dew Tour has been up, ratings on NBC have not seen a similar increase. Both ratings and total viewership were down again this season, off 15.2% and 16.2%, respectively, from a year ago. The charts below present average ratings and viewers for the combined Saturday and Sunday telecasts on NBC, with comparisons to previous years, as well as an event-by-event viewership breakdown for both Saturday and Sunday coverage.
|
AVERAGE WEEKEND RATINGS FOR AST DEW TOUR ON NBC
(SATURDAY + SUNDAY) |
||||
|
YEAR
|
AVG. RATING
|
% +/-
|
VIEWERS (000)
|
% +/-
|
|---|---|---|---|---|
|
'07
|
0.67
|
-15.2%
|
907
|
-16.2%
|
|
'06
|
0.79
|
-13.2%
|
1,082
|
-12.1%
|
|
'05
|
0.91
|
---
|
1,231
|
---
|
|
--------- SATURDAY ----------
|
---------- SUNDAY ---------
|
||||||
|
'07
|
'06
|
'05
|
'07
|
'06
|
'05
|
||
|
EVENT
|
DATES
|
VWRS (000)
|
VWRS (000)
|
VWRS (000)
|
VWRS (000)
|
VWRS (000)
|
VWRS (000)
|
|---|---|---|---|---|---|---|---|
|
Panasonic Open
|
June
23, 24 |
1,010
|
1,033
|
1,363
|
1,165
|
1,274
|
915
|
|
Right Guard Open
|
July
21, 22 |
881
|
863
|
2,042
|
1,095
|
1,107
|
1,543
|
| Vans Invitational |
Aug.
18, 19 |
771
|
833
|
957
|
1,217
|
1,035
|
1,232
|
| Toyota Challenge |
Sept.
22, 23 |
655
|
953
|
929
|
753
|
1,200
|
1,189
|
| PlayStation Pro |
Oct.
20, 21 |
795
|
1,363
|
1,031
|
776
|
975
|
1,357
|
|
AVERAGES
|
833
|
1,012
|
1,208
|
962
|
1,138
|
1,250
|
|






