SBD/Issue 36/The Back of the Book

Attendance Up, Ratings Down For Third Season of AST Dew Tour

With AST Dew Tour moving three event locations this year, attendance is up 13.6% from last year for the five events, and up 21.8% from its debut season in '05. The Tour's final stop in Orlando for the PlayStation Pro drew the largest crowd with 62,277 patrons for the four-day event. The Panasonic Open, with the move this year to Baltimore from Louisville, saw a 33.2% jump in attendance from last year's event. The chart below shows a three year attendance trend for each AST Dew Tour event, with a similar trend for the Tour as a whole (THE DAILY).

'07 AST DEW TOUR: FOUR-DAY ATTENDANCE
EVENT
CITY
DATES
'07
'06
1-YR
% +/-
'05
2-YR
% +/-
Panasonic Open^
Baltimore
June
21-24
54,907
41,207
33.2%
36,774
49.3%
Right Guard Open^^
Cleveland
July
19-22
50,656
49,754
1.8%
46,617
8.7%
Vans Invitational Portland
Aug.
16-19
53,592
50,060
7.1%
49,003
9.4%
Toyota Challenge^^^ Salt Lake City
Sept.
20-23
61,910
49,022
26.3%
43,758
41.5%
PlayStation Pro Orlando
Oct.
18-21
62,277
59,470
4.7%
56,479
10.3%
TOTALS
283,342
249,513
13.6%
232,631
21.8%

NOTES: ^ = Event was previously held in Louisville. ^^ = Event was previously held in Denver. ^^^ = Event was previously held in San Jose.

While attendance for the AST Dew Tour has been up, ratings on NBC have not seen a similar increase. Both ratings and total viewership were down again this season, off 15.2% and 16.2%, respectively, from a year ago. The charts below present average ratings and viewers for the combined Saturday and Sunday telecasts on NBC, with comparisons to previous years, as well as an event-by-event viewership breakdown for both Saturday and Sunday coverage.

AVERAGE WEEKEND RATINGS FOR AST DEW TOUR ON NBC
(SATURDAY + SUNDAY)
YEAR
AVG. RATING
% +/-
VIEWERS (000)
% +/-
'07
0.67
-15.2%
907
-16.2%
'06
0.79
-13.2%
1,082
-12.1%
'05
0.91
---
1,231
---
   
--------- SATURDAY ----------
---------- SUNDAY ---------
   
'07
'06
'05
'07
'06
'05
EVENT
DATES
VWRS (000)
VWRS (000)
VWRS (000)
VWRS (000)
VWRS (000)
VWRS (000)
Panasonic Open
June
23, 24
1,010
1,033
1,363
1,165
1,274
915
Right Guard Open
July
21, 22
881
863
2,042
1,095
1,107
1,543
Vans Invitational
Aug.
18, 19
771
833
957
1,217
1,035
1,232
Toyota Challenge
Sept.
22, 23
655
953
929
753
1,200
1,189
PlayStation Pro
Oct.
20, 21
795
1,363
1,031
776
975
1,357
AVERAGES
833
1,012
1,208
962
1,138
1,250
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