Brickyard 400 Rebounds From Low '15 Audience Bettman Denies CTE-Concussions Link Big Ten's Delany Hints At Retirement SMU Spending $150M On New Football Facilities HBO's "Real Sports" Hones In On IOC MLS Execs Hosting Technology Event In San Jose Jordan Breaks Silence On Recent Social Unrest Sale Says White Sox Put Business Ahead Of Winning Borders Addresses WNBA Fines Yahoo Sports To Use Current Name For Now
SBD/Issue 36/The Back of the BookPrint All
With AST Dew Tour moving three event locations this year, attendance is up 13.6% from last year for the five events, and up 21.8% from its debut season in '05. The Tour's final stop in Orlando for the PlayStation Pro drew the largest crowd with 62,277 patrons for the four-day event. The Panasonic Open, with the move this year to Baltimore from Louisville, saw a 33.2% jump in attendance from last year's event. The chart below shows a three year attendance trend for each AST Dew Tour event, with a similar trend for the Tour as a whole (THE DAILY).'07 AST DEW TOUR: FOUR-DAY ATTENDANCEEVENTCITYDATES'07'061-YR
% +/-Panasonic Open^BaltimoreJune
21-2454,90741,20733.2%36,77449.3%Right Guard Open^^ClevelandJuly
Vans Invitational PortlandAug.
Toyota Challenge^^^ Salt Lake CitySept.
PlayStation Pro OrlandoOct.
NOTES: ^ = Event was previously held in Louisville. ^^ = Event was previously held in Denver. ^^^ = Event was previously held in San Jose.
While attendance for the AST Dew Tour has been up, ratings on NBC have not seen a similar increase. Both ratings and total viewership were down again this season, off 15.2% and 16.2%, respectively, from a year ago. The charts below present average ratings and viewers for the combined Saturday and Sunday telecasts on NBC, with comparisons to previous years, as well as an event-by-event viewership breakdown for both Saturday and Sunday coverage.AVERAGE WEEKEND RATINGS FOR AST DEW TOUR ON NBC
(SATURDAY + SUNDAY)YEARAVG. RATING% +/-VIEWERS (000)% +/-'070.67-15.2%907-16.2%'060.79-13.2%1,082-12.1%'050.91---1,231------------ SATURDAY -------------------- SUNDAY ---------'07'06'05'07'06'05EVENTDATESVWRS (000)VWRS (000)VWRS (000)VWRS (000)VWRS (000)VWRS (000)Panasonic OpenJune
23, 241,0101,0331,3631,1651,274915Right Guard OpenJuly