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Attendance Up, Ratings Down For Third Season of AST Dew Tour
With AST Dew Tour moving three event locations this year, attendance is up 13.6% from last year for the five events, and up 21.8% from its debut season in '05. The Tour's final stop in Orlando for the PlayStation Pro drew the largest crowd with 62,277 patrons for the four-day event. The Panasonic Open, with the move this year to Baltimore from Louisville, saw a 33.2% jump in attendance from last year's event. The chart below shows a three year attendance trend for each AST Dew Tour event, with a similar trend for the Tour as a whole (THE DAILY).
'07 AST DEW TOUR: FOUR-DAY ATTENDANCEEVENTCITYDATES'07'061-YR
% +/-'052-YR
% +/-Panasonic Open^BaltimoreJune
21-2454,90741,20733.2%36,77449.3%Right Guard Open^^ClevelandJuly
19-2250,65649,7541.8%46,6178.7%Vans Invitational Portland Aug.
16-1953,59250,0607.1%49,0039.4%Toyota Challenge^^^ Salt Lake City Sept.
20-2361,91049,02226.3%43,75841.5%PlayStation Pro Orlando Oct.
18-2162,27759,4704.7%56,47910.3%TOTALS283,342249,51313.6%232,63121.8%NOTES: ^ = Event was previously held in Louisville. ^^ = Event was previously held in Denver. ^^^ = Event was previously held in San Jose.
While attendance for the AST Dew Tour has been up, ratings on NBC have not seen a similar increase. Both ratings and total viewership were down again this season, off 15.2% and 16.2%, respectively, from a year ago. The charts below present average ratings and viewers for the combined Saturday and Sunday telecasts on NBC, with comparisons to previous years, as well as an event-by-event viewership breakdown for both Saturday and Sunday coverage.
AVERAGE WEEKEND RATINGS FOR AST DEW TOUR ON NBC
(SATURDAY + SUNDAY)YEARAVG. RATING% +/-VIEWERS (000)% +/-'070.67-15.2%907-16.2%'060.79-13.2%1,082-12.1%'050.91---1,231------------ SATURDAY -------------------- SUNDAY ---------'07'06'05'07'06'05EVENTDATESVWRS (000)VWRS (000)VWRS (000)VWRS (000)VWRS (000)VWRS (000)Panasonic OpenJune
23, 241,0101,0331,3631,1651,274915Right Guard OpenJuly
21, 228818632,0421,0951,1071,543Vans Invitational Aug.
18, 197718339571,2171,0351,232Toyota Challenge Sept.
22, 236559539297531,2001,189PlayStation Pro Oct.
20, 217951,3631,0317769751,357AVERAGES8331,0121,2089621,1381,250




