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SBD/Issue 36/The Back of the BookPrint All
With AST Dew Tour moving three event locations this year, attendance is up 13.6% from last year for the five events, and up 21.8% from its debut season in '05. The Tour's final stop in Orlando for the PlayStation Pro drew the largest crowd with 62,277 patrons for the four-day event. The Panasonic Open, with the move this year to Baltimore from Louisville, saw a 33.2% jump in attendance from last year's event. The chart below shows a three year attendance trend for each AST Dew Tour event, with a similar trend for the Tour as a whole (THE DAILY).'07 AST DEW TOUR: FOUR-DAY ATTENDANCEEVENTCITYDATES'07'061-YR
% +/-Panasonic Open^BaltimoreJune
21-2454,90741,20733.2%36,77449.3%Right Guard Open^^ClevelandJuly
Vans Invitational PortlandAug.
Toyota Challenge^^^ Salt Lake CitySept.
PlayStation Pro OrlandoOct.
NOTES: ^ = Event was previously held in Louisville. ^^ = Event was previously held in Denver. ^^^ = Event was previously held in San Jose.
While attendance for the AST Dew Tour has been up, ratings on NBC have not seen a similar increase. Both ratings and total viewership were down again this season, off 15.2% and 16.2%, respectively, from a year ago. The charts below present average ratings and viewers for the combined Saturday and Sunday telecasts on NBC, with comparisons to previous years, as well as an event-by-event viewership breakdown for both Saturday and Sunday coverage.AVERAGE WEEKEND RATINGS FOR AST DEW TOUR ON NBC
(SATURDAY + SUNDAY)YEARAVG. RATING% +/-VIEWERS (000)% +/-'070.67-15.2%907-16.2%'060.79-13.2%1,082-12.1%'050.91---1,231------------ SATURDAY -------------------- SUNDAY ---------'07'06'05'07'06'05EVENTDATESVWRS (000)VWRS (000)VWRS (000)VWRS (000)VWRS (000)VWRS (000)Panasonic OpenJune
23, 241,0101,0331,3631,1651,274915Right Guard OpenJuly