SBD/Issue 36/The Back of the Book

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  • Attendance Up, Ratings Down For Third Season of AST Dew Tour

    With AST Dew Tour moving three event locations this year, attendance is up 13.6% from last year for the five events, and up 21.8% from its debut season in '05. The Tour's final stop in Orlando for the PlayStation Pro drew the largest crowd with 62,277 patrons for the four-day event. The Panasonic Open, with the move this year to Baltimore from Louisville, saw a 33.2% jump in attendance from last year's event. The chart below shows a three year attendance trend for each AST Dew Tour event, with a similar trend for the Tour as a whole (THE DAILY).

    '07 AST DEW TOUR: FOUR-DAY ATTENDANCE
    EVENT
    CITY
    DATES
    '07
    '06
    1-YR
    % +/-
    '05
    2-YR
    % +/-
    Panasonic Open^
    Baltimore
    June
    21-24
    54,907
    41,207
    33.2%
    36,774
    49.3%
    Right Guard Open^^
    Cleveland
    July
    19-22
    50,656
    49,754
    1.8%
    46,617
    8.7%
    Vans Invitational Portland
    Aug.
    16-19
    53,592
    50,060
    7.1%
    49,003
    9.4%
    Toyota Challenge^^^ Salt Lake City
    Sept.
    20-23
    61,910
    49,022
    26.3%
    43,758
    41.5%
    PlayStation Pro Orlando
    Oct.
    18-21
    62,277
    59,470
    4.7%
    56,479
    10.3%
    TOTALS
    283,342
    249,513
    13.6%
    232,631
    21.8%

    NOTES: ^ = Event was previously held in Louisville. ^^ = Event was previously held in Denver. ^^^ = Event was previously held in San Jose.

    While attendance for the AST Dew Tour has been up, ratings on NBC have not seen a similar increase. Both ratings and total viewership were down again this season, off 15.2% and 16.2%, respectively, from a year ago. The charts below present average ratings and viewers for the combined Saturday and Sunday telecasts on NBC, with comparisons to previous years, as well as an event-by-event viewership breakdown for both Saturday and Sunday coverage.

    AVERAGE WEEKEND RATINGS FOR AST DEW TOUR ON NBC
    (SATURDAY + SUNDAY)
    YEAR
    AVG. RATING
    % +/-
    VIEWERS (000)
    % +/-
    '07
    0.67
    -15.2%
    907
    -16.2%
    '06
    0.79
    -13.2%
    1,082
    -12.1%
    '05
    0.91
    ---
    1,231
    ---
       
    --------- SATURDAY ----------
    ---------- SUNDAY ---------
       
    '07
    '06
    '05
    '07
    '06
    '05
    EVENT
    DATES
    VWRS (000)
    VWRS (000)
    VWRS (000)
    VWRS (000)
    VWRS (000)
    VWRS (000)
    Panasonic Open
    June
    23, 24
    1,010
    1,033
    1,363
    1,165
    1,274
    915
    Right Guard Open
    July
    21, 22
    881
    863
    2,042
    1,095
    1,107
    1,543
    Vans Invitational
    Aug.
    18, 19
    771
    833
    957
    1,217
    1,035
    1,232
    Toyota Challenge
    Sept.
    22, 23
    655
    953
    929
    753
    1,200
    1,189
    PlayStation Pro
    Oct.
    20, 21
    795
    1,363
    1,031
    776
    975
    1,357
    AVERAGES
    833
    1,012
    1,208
    962
    1,138
    1,250

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