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SBD/Issue 36/Sports Media
TBS, ESPN Tied As October's Highest-Rated Cable Nets
Published October 31, 2007
TBS and ESPN tied as the highest-rated primetime cable nets from October 1-28, according to Mike Reynolds of MULTICHANNEL NEWS. TBS averaged a 2.4 HH rating “behind the strength" of its exclusive coverage of the MLB Division series. The net “might have won the month save for three of the four Division series resulting in sweeps” and the “disappointing ratings delivered” by the Rockies-D’Backs NLCS. The 2.4 average HH rating is still double the 1.2 the net averaged during October ’06. Meanwhile, ESPN was down 17% for October, compared to a 2.9 HH mark in the year-ago period. “MNF” produced the top three viewed shows on cable for the month, and four of the top five, but the franchise is “suffering through a sophomore slump” when compared to ’06 numbers (MULTICHANNEL.com, 10/30). DAILY VARIETY reports TBS averaged 3.1 million viewers for the month, putting the net “firmly in first place” ahead of ESPN’s 3 million viewers. The figures represent a 123% increase for TBS from the year-ago period, while ESPN is down 14%. Nine of TBS’ MLB postseason broadcasts finished among the top 15 programs. Meanwhile, Versus was up 27% in primetime viewers to finish the month 45th among cable nets, while Speed was down 17% and ranked 50th (DAILY VARIETY, 10/31).
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10.5 Rating For "MNF" Game