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SBD/Issue 36/Sports Media
Larkin Prepares For First IFL Event While Working Boxing Match
Published October 31, 2007
|Larkin To Start In New
IFL Role On Saturday
MAIN FOCUS ON IFL EVENT: Larkin’s main focus will be thousands of miles away on the IFL event, featuring three fights directed by veteran Craig Janoff. Larkin, the former Senior VP/Sports & Events Programming at Showtime, is one of the most accomplished boxing executives, yet he is dipping his toe in the MMA arena because of the growth potential he sees. He is particularly excited about the Saturday night slot the IFL has had on MyNetwork TV since March. All previous shows have been tape-delayed, and while Saturday's matches will be the first live broadcast, the series is planning for most of its '08 slate to be live. “Broadcast is where stars are built,” Larkin said. “They are not built on cable or pay-per-view.” While he acknowledges that MMA needs better TV deals and sponsorships if it wants to continue to grow, he says live events will help. "Everybody’s talking about MMA like it’s the new real estate with an endless stream of money,” Larkin said. “What’s lagging behind is the revenue.”