SBD/Issue 36/Sports Media

Blog Hound: Inheriting The Empire

Yankees Owner George Steinbrenner earlier this month ceded much of the control of the organization to his sons, Senior VP Hank Steinbrenner and Yankee Global Enterprises Chair Hal Steinbrenner. Already the two brothers, Hank in particular, have emerged as visible public figures in dealing with major personnel decisions involving Joe Torre and Alex Rodriguez.  Bloggers discuss their early leadership.

The Dumplog
Posted by: Andrew
“Talk about living up to the Stereotype. I can’t shake the feeling that things are going downhill fast for the Yankees.”
Posted by: el duque
“Here, you got a monosyllabic, leisure-suited billionaire's son, ripping a millionaire athlete for valuing money more than loyalty... just days after the team showed no loyalty to its most beloved and loyal manager.”
The Bronx Cheer
“Hank Steinbrenner’s inane ‘Yankee Universe’ vs. ‘Red Sox Nation’ comments, while not nearly as offensive as the Boras / A-Rod stuff, still sounded a lot like the whining of a jealous older brother.”
Posted by: Allen
“Hank Steinbrenner seems to be every bit like his dad in the past. Listen to all the things he said. I’m worried that he won’t let his baseball people run the Yankees and Cashman can’t make the decisions he wants.”
“Hopefully the boys have learned what not to do from their crazy dad. Such as considering the hiring and firing Joe Torre 5 times. Or leaving a paper trail when they are going to pay a stripper to get the dirt on A-Rod.”

BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed the online buzz about Hank Steinbrenner becoming the new “boss.” Bloggers excited about his taking over were tallied as positive and represented 15.79% of posts, while posts expressing panic were counted as negative at 52.63%. 31.58% were neutral. Click here for more information.Visit for more info.

  • The topic ranked 3 out of 10 on The Buzz, indicating a low level of interest.
  • Positive sentiment stemmed from bloggers who see hope for the Yankees under Hank, many of them in favor of his decisions about A-Rod’s contract and P Joba Chamberlain's position on the team.
  • Negative sentiment stemmed from bloggers who felt Hank is a chip off the old block, many of them frustrated with Hank’s perceived non-professional attitude and fearful of the impact he will have on the team and MLB.

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