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SBD/Issue 36/Sports MediaPrint All
TBS and ESPN tied as the highest-rated primetime cable nets from October 1-28, according to Mike Reynolds of MULTICHANNEL NEWS. TBS averaged a 2.4 HH rating “behind the strength" of its exclusive coverage of the MLB Division series. The net “might have won the month save for three of the four Division series resulting in sweeps” and the “disappointing ratings delivered” by the Rockies-D’Backs NLCS. The 2.4 average HH rating is still double the 1.2 the net averaged during October ’06. Meanwhile, ESPN was down 17% for October, compared to a 2.9 HH mark in the year-ago period. “MNF” produced the top three viewed shows on cable for the month, and four of the top five, but the franchise is “suffering through a sophomore slump” when compared to ’06 numbers (MULTICHANNEL.com, 10/30). DAILY VARIETY reports TBS averaged 3.1 million viewers for the month, putting the net “firmly in first place” ahead of ESPN’s 3 million viewers. The figures represent a 123% increase for TBS from the year-ago period, while ESPN is down 14%. Nine of TBS’ MLB postseason broadcasts finished among the top 15 programs. Meanwhile, Versus was up 27% in primetime viewers to finish the month 45th among cable nets, while Speed was down 17% and ranked 50th (DAILY VARIETY, 10/31).
ESPN's Packers-Broncos Score
10.5 Rating For "MNF" Game
MLBAM Seeking To Have CDM
Lawsuit Reheard In Appellate Court
OTHER PROPERTIES VOCAL: A group of large sports properties, including the NFL, NBA, NHL and NASCAR, yesterday repeated its collective amicus brief filing from early this year, speaking out in favor of MLBAM and the MLBPA and urging for a reversal of the decision in favor of CDM. “The panel’s decision threatens to undermine the validity and enforceability of the non-use and no-contest provisions in scores of intellectual property license agreements into which [we] have entered, and eradicate the right of publicity for anyone who has achieved sufficient fame to make the right worth protecting.” There is no timetable for the appeals court to decide upon the rehearing request, though it is likely it will first give CDM an opportunity to respond.
Larkin To Start In New
IFL Role On Saturday
MAIN FOCUS ON IFL EVENT: Larkin’s main focus will be thousands of miles away on the IFL event, featuring three fights directed by veteran Craig Janoff. Larkin, the former Senior VP/Sports & Events Programming at Showtime, is one of the most accomplished boxing executives, yet he is dipping his toe in the MMA arena because of the growth potential he sees. He is particularly excited about the Saturday night slot the IFL has had on MyNetwork TV since March. All previous shows have been tape-delayed, and while Saturday's matches will be the first live broadcast, the series is planning for most of its '08 slate to be live. “Broadcast is where stars are built,” Larkin said. “They are not built on cable or pay-per-view.” While he acknowledges that MMA needs better TV deals and sponsorships if it wants to continue to grow, he says live events will help. "Everybody’s talking about MMA like it’s the new real estate with an endless stream of money,” Larkin said. “What’s lagging behind is the revenue.”
Yankees Owner George Steinbrenner earlier this month ceded much of the control of the organization to his sons, Senior VP Hank Steinbrenner and Yankee Global Enterprises Chair Hal Steinbrenner. Already the two brothers, Hank in particular, have emerged as visible public figures in dealing with major personnel decisions involving Joe Torre and Alex Rodriguez. Bloggers discuss their early leadership.
Posted by: Andrew
“Talk about living up to the Stereotype. I can’t shake the feeling that things are going downhill fast for the Yankees.” IT IS HIGH, IT IS FAR, IT IS…caught
Posted by: el duque
“Here, you got a monosyllabic, leisure-suited billionaire's son, ripping a millionaire athlete for valuing money more than loyalty... just days after the team showed no loyalty to its most beloved and loyal manager.” The Bronx Cheer “Hank Steinbrenner’s inane ‘Yankee Universe’ vs. ‘Red Sox Nation’ comments, while not nearly as offensive as the Boras / A-Rod stuff, still sounded a lot like the whining of a jealous older brother.” AllenHsieh.com
Posted by: Allen
“Hank Steinbrenner seems to be every bit like his dad in the past. Listen to all the things he said. I’m worried that he won’t let his baseball people run the Yankees and Cashman can’t make the decisions he wants.” football “Hopefully the boys have learned what not to do from their crazy dad. Such as considering the hiring and firing Joe Torre 5 times. Or leaving a paper trail when they are going to pay a stripper to get the dirt on A-Rod.”
BUILDING THE BUZZ: Sports Media Challenge's Buzz Manager analyzed the online buzz about Hank Steinbrenner becoming the new “boss.” Bloggers excited about his taking over were tallied as positive and represented 15.79% of posts, while posts expressing panic were counted as negative at 52.63%. 31.58% were neutral. Click here for more information.Visit www.SportsBusinessDaily.com for more info.
The topic ranked 3 out of 10 on The Buzz, indicating a low level of interest.
Positive sentiment stemmed from bloggers who see hope for the Yankees under Hank, many of them in favor of his decisions about A-Rod’s contract and P Joba Chamberlain's position on the team.
Negative sentiment stemmed from bloggers who felt Hank is a chip off the old block, many of them frustrated with Hank’s perceived non-professional attitude and fearful of the impact he will have on the team and MLB.
De La Hoya-Mayweather Jr. Bout
Officially Sets PPV Buys, Revenue Records